Alright, Roy’s off his rocker!
I took on the title, at one point, as “the world’s youngest direct response curmudgeon.”
Part of how I was able to rise so far, so fast in the copywriting world was because I became a huge advocate of direct response marketing.
And, in fact, I’ve trashed branding on more than one occasion.
Yet…
Today I want to tell you why branding is the new direct response!
Mentioned in the video: The Value-First Funnel Strategy.
Yours for bigger breakthroughs,
Roy Furr
