In a moment, I’ll share a new way to think about your sales letters… I just went to town on a bunch of Steven Pressfield books… I’ve read a bunch of his work before. But it kind of falls under the “motivational pick-me-up” category, worth revisiting whenever you want...
f you don’t get this, you’re becoming expendable… You don’t necessarily have to develop the technical ability to pull it off… In fact, marketers and business people who understand principles and strategies will forever be more valuable than the people who can follow...
Here’s your Video Friday issue — and a question… Are you an ASKER or a GUESSER? Your answer to this may lead to more success at work, on your next project, in personal relationships, and in life as a whole. Plus, how to give yourself more power to create and enjoy...
Today, we’re solving the tough problems… How do you create an online sales funnel for an independent retailer — where the customer likely has to come in-store to actually make a purchase? Again, I’m working through quite the queue of Mailbox Monday questions, so it’s...
Can’t find the perfect clients to prospect to? I have some unexpected advice for you today. And it could lead you to getting your next great client faster than you ever thought possible. First, the obligatory reminder. My Mailbox Monday queue piled up. So I’m...
What makes a “good” conversion rate? If you write a promotion and it converts 3% of traffic, is that good? Should you aim higher? Is that a home-run? What the heck does it even mean? We’ll get to all of that in today’s essay. First, a reminder. Normally I set aside...
So, you wanna make more money? In the world of work, there tends to be a division into two economies (with a hat tip to Dan Sullivan of Strategic Coach for this distinction). First, there’s the time and effort economy. This is where most employees and even many...
Here’s your Video Friday issue… I did it! Today, I did 100 pull-ups… It was NOT easy. I wanted to give up. But I persisted, and I achieved my goal. In doing so — and reflecting on this success — I was reminded of 3 big lessons that apply throughout your life, far...
Yesterday’s essay about email copywriting as a way into your copywriting career must have struck a nerve… Here’s the link if you missed it: Best way to get started as a copywriter… I got a couple replies asking me to go deeper. And I’m sure for every reply, there were...
Is this a setup? I have, at times, promoted a specific program on doing exactly what this question asks. And by the end of this email, I’ll surely suggest it again. But this isn’t a setup (at least to the best of my knowledge). This is, rather, a genuine enquiry into...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
