Breakthrough Marketing Secrets
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What’s your word?

What’s your word?

Last year, my word of the year was PROCESS… I knew that in order to take my business to the next level, I’d need to be better about creating and implementing processes. It’s still a work in progress — as is all of life, for those on a growth path.  But through making...
The research that leads to great copywriting…

The research that leads to great copywriting…

I’m back and ready to make 2019 a great year! I have a ton going on and I won’t get into all of it here.  But I’m excited.  Excited for the possibilities, yes.  But also excited for the new sense of purpose and self-imposed discipline that will help me achieve new...

Where The Easy Road Gets You…

Today, your Video Friday video, and a holiday announcement… Your video… Announcement: I’m taking a Christmas break… First, I want to wish you a Merry Christmas, and a Happy New Year… And if these are not your holidays, I still wish you the love and kindness and joy...
I need a Publisher in 2019 [partnership]

I need a Publisher in 2019 [partnership]

This is a rather unconventional issue of Breakthrough Marketing Secrets… I’m faced with the most important decision I’ve had to make in the history of Breakthrough Marketing Secrets.  And it could turn into an opportunity for the right fan or follower. I could make...
Here’s what you can control…

Here’s what you can control…

Understand this, and everything about life will be better… In the world of direct response, our success or failure is determined by something we have very little actual control over…  The response of the marketplace to our messages, to our offers, to what we are...
Manipulation

Manipulation

This is one of those essays that comes with a disclaimer… What I’m about to write about could be used very UN-ethically. Because it gets at the core of how to make someone feel terrible, to make them behave in a certain way — such as buying your product. And, in fact,...
“its not for free” [success]

“its not for free” [success]

Want to know how to FAIL at your career and business? You can take two different approaches to learning how to be successful. One is you can focus on all the things you need to do right to succeed. The other is you can look at all the reasons people fail, and avoid...

The darkest hour [story selling video]

Do you have a Darkest Hour selling story? Why this is a powerful selling story, in today’s Video Friday… Plus, a small-but-embarrassing “darkest hour” story of my own, about the housework I was putting off… Here’s the Story Selling Master Class on how to use stories...
Your job is to create magic…

Your job is to create magic…

Do you believe in magic? Remember the old McDonald’s jingle? It promised that going to McDonald’s would be a magical experience. There are other businesses that offer magic… Buying almost anything you want, not paying for shipping, and yet having it delivered to your...
The BIG 3 Freedoms of Freelance Entrepreneurship

The BIG 3 Freedoms of Freelance Entrepreneurship

What does FREEDOM mean to you? It’s an important question.  Because as much as it’s thrown around as an ideal, I don’t think many people have a clear definition of freedom. In politics, for example, a politician can run on some promise of freedom and liberty, just to...