The following is one of the most popular articles on Breakthrough Marketing Secrets… And for that reason, I wanted to share again. While it’s not technically “mind reading” it is a way to get to know what’s going on inside the mind of your market. And the best...
It’s hard enough to please your market — it’s even harder to please regulators… That’s pretty much the theme of writing compliant sales copy. It’s one thing to figure out what problem you’re solving for a market… To...
What’s the most powerful idea I pulled out of the book Expert Secrets by Russell Brunson? That’s the topic of my next One Big Idea video. It seems to be almost a subtle distinction. But it’s also HUGE in terms of impact. Watch the video and see if you agree. You can...
Well, that hurts… Not a lot of copywriters talk about this — neither do entrepreneurs in general, especially not “guru” entrepreneurs. But I’m going to today. Because I think it’s critically important. I think I discuss it way less than I should. And in doing so, I’m...
He said one idea generated a $50,000 customer for his company… I got this testimonial from a reader and BTMSinsiders member last week. Now this is a particularly good testimonial. And you probably sense that in your gut. But can you say why? Can you tease out the...
My first reaction was, “this is so useful!” My second was, “I can’t believe I’ve spent 9 years without it…” Maybe it’s only become NECESSARY because I’m now working with junior writers. In fact, that’s what led me to create this tool in the first place. But now that...
What will make your market buy your product or service? It’s an age-old question. And one that too few businesses have a good answer to. If you choose not to ask it early enough, you can wast a whole ton of cash. I remember the local software business that spent well...
I just had a HUGE proud parent moment… See why in today’s Video Friday issue of Breakthrough Marketing Secrets… It’s another One Big Idea video, about the book Start With Why by Simon Sinek. I tell the story of my proud parent moment. And how it directly relates to...
Gary Halbert often taught that getting really good at marketing came down to two things… First, you have to understand behavioral psychology. That’s the study of how people behave. You know: Pavlov’s dogs, but with humans. You put a stimulus in front of people, how...
Let’s start with the obvious: the world is going to video… Text-on-page sales copy is still critically important. Sometimes to supplement video. Sometimes instead of. Sometimes in places where video just doesn’t work (for now). And even when you have a video,...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
![Dan Kennedy’s secret mind reading strategy, revealed [hall of fame]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2014/07/ultimate-sales-letter.jpg)
![What makes a great testimonial? [9 elements]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2019/03/most-valuable-customer-strategy-50000-dollar-review.png)
