The following is a piece of spam, sent to me as a website owner… But as I read it, at first it didn’t feel like spam. In fact, it’s incredibly well-written. It’s really good copy, and I think it’s probably pretty effective. I ended up not responding to it. But I did...
This is one of the most powerful selling lessons I’ve ever learned — and almost nobody talks about it… I was reminded of it recently as I was talking to a client. We were talking about how in today’s market, almost every effective investment promotion is centered...
Today, I want to give you a really simple visualization that will help you develop mental superpowers… This isn’t quite about marketing. But it is ultra-relevant to being a marketer, or a business person, or really any human being. It will help you do what you do...
Everything comes down to the right principles… If there’s one BIG lesson you can take away from reading Breakthrough Marketing Secrets, it’s that understanding the core principles of marketing and business will get you about 90% of the way to success. Applying them in...
What are you willing to do for success? How hard will you work? How much hustle will you invest in reaching your goals? What if I told you you need to invest less? What if I told you that you need to focus on doing the opposite? Don’t get me wrong. I work hard. I...
This is incredibly simple — but profound… I’m going to tell you how to persuade anyone. And if you use this ethically, you have the potential to create substantial success and riches for yourself. In fact, there are many areas beyond business where you could use this....
Most freelancers have absolutely THE WORST attitude on which clients they’ll take… I guess that’s probably why most freelancers don’t make that much money. Seriously. Every salary survey I’ve ever seen for copywriters is pretty dismal. At least, in comparison to what...
I wish I’d read Joe Sugarman’s book again before a recent promo launch… If I had, I may have caught a fatal mistake that caused prospects to stop reading the promo out of the gate. That one mistake alone caused the failure of the campaign — at least for now, until we...
What controls our buying decisions? Why do we decide to buy one product over another? Why do we choose to make a purchase today, when we’ve held off for the last three months? What moves us to finally say yes once we’ve heard the 14th reason we should get something?...
What pain and suffering are you willing to endure to achieve success? If you won’t stick it through — if you can’t cut it — maybe you should bail now. Go get a job digging ditches. Or making widgets in the factory. They may be mind-numbing and physically-grueling. But...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
