What copywriting and selling books should you read first? I’m going to turn this question on its head. Answer it in a way that is probably not what you expect. But which I believe will be best for you in the long run. Today is Mailbox Monday. Which is my weekly...
This is one of the most important business books I’ve ever read… The book is Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets, by Al Ramadan, Dave Peterson, Christopher Lochhead, & Kevin Maney. Don’t let the rah-rah generic title fool...
Being the richest copywriter or entrepreneur has never been my priority… Yes, I absolutely want to build an abundance of resources to ensure I’ll always have a comfortable life. And that my kids will have all they need until they are fully able to support themselves....
Wanna impress a potential client or employer? First, let me tell you how NOT to do it. And I don’t want to call anyone out directly on this. But I recently saw someone appealing to the world on social media, looking for a job. They told their story. They appeared to...
Are you in touch with your shame? Shame is probably THE most powerful emotion. Perry Marshall once pointed out that it is THE defining emotion of human existence, as presented in the Bible. That once Adam and Eve ate from the Tree of Knowledge, they realized they...
This is perhaps the world’s most popular productivity book… The book is Getting Things Done, The Art of Stress-Free Productivity, by David Allen. It was released all the way back in March 2015. And even still, it’s ranked Amazon’s #2 best-selling Time Management...
I’m going to get some hate for this one… I know a lot of people who consider themselves to be writers. Including many Breakthrough Marketing Secrets readers. And most of them will disagree with what I’m about to tell you. In fact, some of them will very much want to...
This is my biggest weakness as a copywriter… And no, it has nothing to do with kissing… Or the rock band KISS. Rather, it has to do with writing in a really simple way. I like to think. I like to think of myself as a thinker. I like to be thoughtful. I appreciate...
When he walked into the room, every head turned… There was something about him. Yes, he looked good. Fit, healthy, full of energy. Nice clothes. Well-groomed. But even all these details were merely on the nice side of normal. It wasn’t just his appearance. It was...
“Copywriting and direct marketing are a commodity business…” I still remember when Perry Marshall made that assertion. I first heard him talk about it at a closed-door training session at Boardroom in 2013. Then he doubled down on the message in 2014, at The Titans...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
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