Easily find ideas for your ads and content…

Easily find ideas for your ads and content…

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Your next big breakthrough is just one idea away… You’ve probably heard the stories.  A copywriter or marketer tests a new headline.  The new headline multiplies response.  Suddenly a loser becomes a winner, a winner becomes a breakaway hit. …  Or, alternately, the...
“A brand-new way to make money”

“A brand-new way to make money”

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I’ve been thinking about this a lot recently… It’s inspired by a private webinar I attended with Henry Bingaman and Marcella Allison.  In it, they broke down the creative process behind a promo Marcella wrote and Henry copy-chiefed. (Here’s the webinar...
What every marketer ought to know about The Rule of 3…

What every marketer ought to know about The Rule of 3…

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This is an incredibly practical tip for creating marketing and content… I’ve been writing a lot in the last few days about self-help and personal development — including how I’ve dealt with my own issues.  In part, because it’s been a focus leading up to the Transform...
You can’t control the world, but you can control this…

You can’t control the world, but you can control this…

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This is really powerful — for marketing, business, and life… I follow The Rock on Instagram. I haven’t been into professional wrestling since before he was a thing, and I don’t even watch most of his movies.  I loved him in Moana, and got into him that way. But the...
Why you procrastinate — this quote cut like a knife…

Why you procrastinate — this quote cut like a knife…

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When I read this passage, I couldn’t stop highlighting it… “One of the most destructive aspects of depression is the way it paralyzes your willpower.  In its mildest form you may simply procrastinate about doing a few odious chores.  As your lack of motivation...
“Help! I need money fast!”

“Help! I need money fast!”

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What you need to know about making cash, fast… Ugh.  I can feel it coming. A reader writes in with a question.  They want the answer to be one thing.  But I know the answer is something else. In this situation, of course I could tell them what I know they want to...
The Power of Your Mind [You don’t even know!]

The Power of Your Mind [You don’t even know!]

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This video starts with a very important quote about the power of your mind… It’s from a book I’ve just started reading — so I’m not ready to do a One Big Idea video about it, quite yet. But it is a profound and powerful book, I know already.  Because, as I explain in...
A dark truth about work-at-home freelancing…

A dark truth about work-at-home freelancing…

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People are often jealous that I work at home… And frankly, I love that I have The Big 3 Freedoms of Freelance Entrepreneurship… — Freedom of time, to work when and how much I want. — Freedom of place, to work where I want. — Freedom of income, to expand my earnings...
The ultimate self-help book…

The ultimate self-help book…

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This book could completely change your life… What if you had a book from an author who knew you well… Who understood your deepest desires… Who saw clearly where you were coming from, and where you wanted to go… And who could draw from all the best advice you’d ever...
If you’re struggling to write long copy…

If you’re struggling to write long copy…

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Long copy doesn’t always come easy… I still remember when I was getting started as a copywriter.  I’d written one long-form promo that did a really good job of telling a client’s story. It was good enough that it got the attention of the ORIGINAL internet marketing...