Where The Easy Road Gets You…

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Today, your Video Friday video, and a holiday announcement… Your video… Announcement: I’m taking a Christmas break… First, I want to wish you a Merry Christmas, and a Happy New Year… And if these are not your holidays, I still wish you the love and kindness and joy...
I need a Publisher in 2019 [partnership]

I need a Publisher in 2019 [partnership]

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This is a rather unconventional issue of Breakthrough Marketing Secrets… I’m faced with the most important decision I’ve had to make in the history of Breakthrough Marketing Secrets.  And it could turn into an opportunity for the right fan or follower. I could make...
Here’s what you can control…

Here’s what you can control…

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Understand this, and everything about life will be better… In the world of direct response, our success or failure is determined by something we have very little actual control over…  The response of the marketplace to our messages, to our offers, to what we are...
Manipulation

Manipulation

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This is one of those essays that comes with a disclaimer… What I’m about to write about could be used very UN-ethically. Because it gets at the core of how to make someone feel terrible, to make them behave in a certain way — such as buying your product. And, in fact,...
“its not for free” [success]

“its not for free” [success]

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Want to know how to FAIL at your career and business? You can take two different approaches to learning how to be successful. One is you can focus on all the things you need to do right to succeed. The other is you can look at all the reasons people fail, and avoid...

The darkest hour [story selling video]

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Do you have a Darkest Hour selling story? Why this is a powerful selling story, in today’s Video Friday… Plus, a small-but-embarrassing “darkest hour” story of my own, about the housework I was putting off… Here’s the Story Selling Master Class on how to use stories...
Your job is to create magic…

Your job is to create magic…

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Do you believe in magic? Remember the old McDonald’s jingle? It promised that going to McDonald’s would be a magical experience. There are other businesses that offer magic… Buying almost anything you want, not paying for shipping, and yet having it delivered to your...
The BIG 3 Freedoms of Freelance Entrepreneurship

The BIG 3 Freedoms of Freelance Entrepreneurship

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What does FREEDOM mean to you? It’s an important question.  Because as much as it’s thrown around as an ideal, I don’t think many people have a clear definition of freedom. In politics, for example, a politician can run on some promise of freedom and liberty, just to...
The 3-Act Sales Letter Structure

The 3-Act Sales Letter Structure

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In a moment, I’ll share a new way to think about your sales letters… I just went to town on a bunch of Steven Pressfield books… I’ve read a bunch of his work before.  But it kind of falls under the “motivational pick-me-up” category, worth revisiting whenever you want...
Marketing Secret Weapon: Audience Segmentation

Marketing Secret Weapon: Audience Segmentation

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f you don’t get this, you’re becoming expendable… You don’t necessarily have to develop the technical ability to pull it off… In fact, marketers and business people who understand principles and strategies will forever be more valuable than the people who can follow...

Are you an Asker or a Guesser? [video]

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Here’s your Video Friday issue — and a question… Are you an ASKER or a GUESSER? Your answer to this may lead to more success at work, on your next project, in personal relationships, and in life as a whole. Plus, how to give yourself more power to create and enjoy...
How to pick clients to prospect to…

How to pick clients to prospect to…

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Can’t find the perfect clients to prospect to? I have some unexpected advice for you today.  And it could lead you to getting your next great client faster than you ever thought possible. First, the obligatory reminder.  My Mailbox Monday queue piled up.  So I’m...
Is 3% a good conversion rate?

Is 3% a good conversion rate?

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What makes a “good” conversion rate? If you write a promotion and it converts 3% of traffic, is that good? Should you aim higher?  Is that a home-run?  What the heck does it even mean? We’ll get to all of that in today’s essay. First, a reminder.  Normally I set aside...
Get leveraged income streams with copywriting…

Get leveraged income streams with copywriting…

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So, you wanna make more money? In the world of work, there tends to be a division into two economies (with a hat tip to Dan Sullivan of Strategic Coach for this distinction). First, there’s the time and effort economy.  This is where most employees and even many...