![Ignorant rookie trashes “world’s best copywriter” and his $5 million secret…]()
by Roy Furr
F@#%ing rookies… Somehow I ended up at the Warrior Forum, I think it was… In a conversation about copywriting… And someone had brought up Gary Bencivenga — and was trashing his copy. In addition to being one of my copywriting heroes (which means very little, relative...
![The single most valuable marketing skill?]()
by Roy Furr
I just got off the line with another Master of Response… His name is Donovan Kovar, and if you don’t know him, that’s mostly fine by him. He doesn’t play the “guru game.” Instead, he works behind the scenes with his clients, helping them develop their online...
![A Mailbox Monday Twofer: Attraction marketing, and creating “faceless” advertising…]()
by Roy Furr
Today, something I rarely do… I’m answering two mostly unrelated questions in one email. They’re related, only insomuch as they arrived in my inbox in a single email. Otherwise, not so much. But I think both can be answered relatively quickly, so I’m diving...
by Roy Furr
Do you do Facebook Advertising for yourself or clients? I’ve had more and more people asking me about this recently. So I decided to sit down and create a little video about how to get more leads, more customers, more sales, and more profits from your Facebook...
![Stupid-simple way to get leads (for any service business)]()
by Roy Furr
Sometimes, I want to beat my friggin’ head against the wall… I know, I know. Probably not the best way to start an email. But I get the same questions, over and over again. And they all come down to marketing and selling basics. I’m not trying to denigrate this...
![Becoming an Agora copywriter: a dead end?]()
by Roy Furr
Maybe the better word is handcuffs…. Or, permanent shackles… Maybe, perpetual servitude… My queue for Mailbox Monday has grown too long, so I’m making the arbitrary and totally revocable decision to dedicate the rest of this week to answering reader questions....
![How specific does your lead generation offer need to be?]()
by Roy Furr
Let’s talk about generating leads! It’s a happily-belated Mailbox Monday issue of Breakthrough Marketing Secrets, where I answer YOUR questions. Today’s question is a relatively new copywriter, looking to make a lead-generation offer to get clients on the phone. Of...
![What most people get wrong about making money…]()
by Roy Furr
Let’s talk about what makes money come to you… The following is a post I’ve reprinted in Breakthrough Marketing Secrets from time to time. It was only my fourth post ever written after starting these daily essays. It’s also in the Appendix of The Copywriter’s Guide...
by Roy Furr
“Are you going to show up to play, or are you going to show up to win?” Gary Bencivenga became the world’s greatest living copywriter based on this example. I become a different person every time I step on the ice in hockey gear, based on this principle. I use this...
![The power of “Deep Work”]()
by Roy Furr
I shouldn’t admit this… I’ve been putting off a client project. Not so much putting it off, as giving it too little time each day. An hour here, an hour there. And no real progress is made. Yes, I’ve refined the lead. Yes, I’ve developed the narrative. Yes, I’ve...
![How to tell if you’re making a great offer…]()
by Roy Furr
The first thing you have to figure out in any business is your offer… I don’t care if you just want to sell your freelance services and create a “work from home or anywhere” lifestyle for yourself… Or, if you want to build a multi-billion-dollar company. No matter how...
![Who your prospect is, on the inside…]()
by Roy Furr
Let’s talk about ego, and what that has to do with your selling process… We all wear masks. As marketers, our goal is to sell to the mask, as well as the person hiding behind it. I’ll explain. You, me, and everybody else has a practically unlimited number of...
![Building credibility (when you’re starting at or close to zero)]()
by Roy Furr
If you’re sitting on the starting blocks, waiting to go… OR if you still feel like you’re starting out, even though you have a little bit of experience… OR if you’re foraying into new markets where you may have confidence but not a big track record yet… This should be...
by Roy Furr
Marketing nerds of the world unite! I was challenged today. I was challenged to make sure I was being as crystal clear as possible on WHO I serve through Breakthrough Marketing Secrets. This Video Friday issue is all about that. Here’s the video: Yours for bigger...
![Grant Cardone’s 10X Rule — what you must know about this book]()
by Roy Furr
I’m ripping through another book. Grant Cardone’s The 10X Rule. I resisted Grant’s work for a while. I think it’s the picture of him sitting on the engine of a private jet, on the cover of another of his books. If it’s his jet — and I think it is — that’s all well...
