I got a text from my old boss, Jeff, this morning… Jeff was one of my original marketing mentors. The guy whose job I filled (as he moved up to President) when I got my first gig running marketing for a multi-million dollar IT training company. Jeff not only oversaw...
There are very few tech tools that I think you “need” to have… I think that word — need — is overblown. It’s easy to use in a marketing, selling, or persuasion context… You need a website… You need funnels… You need an email marketing platform… And so on, and so...
You ask — I answer! It’s Monday, which means it’s time for me to dig in the ol’ mailbox and see what kind of questions I’ve got. To have YOUR question answered regarding marketing, selling, copywriting, business-building, or any other topic relevant to Breakthrough...
You may or may not know, but I’ve extended my Masters of Response Summit into a monthly interview series… This is designed as a members-only benefit for BTMSinsiders members, available here. However, I believe that the following conversation is so important I want to...
I’m neither the first, nor the last, to make this claim… We make our purchasing decisions with emotion, and back them up with logic. Our buying decisions are made in our heart and our gut, and justified in our head. There are two reasons anybody buys anything: the...
If you want to close high-ticket sales, such as coaching, consulting, and creative work, you have to get on the phone… Or in a video call. Or in person, of course. But on the phone, at a minimum. It’s almost impossible to close any deal of substance over email. ...
It’s 2018 — let’s make it our best year ever! In December, I put out a simple survey asking what your biggest challenges around your business are. And without a doubt, the most common challenge that came up across the board is: getting clients. So… Guess what… I’m...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
