![The one skill emphasized by all the richest, most successful people I know…]()
by Roy Furr
What’s the most important skill to get rich? Or, heck, if you don’t really care about getting rich, but instead making a massive positive impact and contribution — what’s the most important skill to do that? Talk to a bunch of suckers and wannabes about this, and...
![How to create a flood of customers, a lesson from a river…]()
by Roy Furr
The Mississippi River is a business genius… I know, it sounds crazy. But there’s a huge business lesson you can learn from the Mississippi River, that will lead you to become a much better marketer. I’ll explain in a moment, but first I have to give credit where...
![The 3 types of service businesses (and how to maximize profits in each)]()
by Roy Furr
I recently got turned onto an older but no-less-important book by an ex-Harvard professor… The book? Managing the Professional Service Firm, by David Maister. I know, I know. The title is a total snooze. But I’ll tell you what: I’m only a couple chapters in so far,...
![How to sell without being “too salesy”…]()
by Roy Furr
So — you wanna sell but you don’t want to feel like a slime ball? I really think that’s at the heart of today’s question. But we’ll get to that in a moment. First, our obligatory reminder… That — today being Monday, and this being Breakthrough Marketing Secrets — this...
![365 days of Thanksgiving…]()
by Roy Furr
Today, I am thankful for YOU… It’s not just because it’s Thanksgiving though. In fact, last night I had my son at his piano lesson. It’s a group lesson. And the teacher did a little exercise. It involved asking everyone what they were thankful for — and playing...
![The 16 Human Desires: Use these in your marketing]()
by Roy Furr
You cannot create desire, only channel it… Chapter 1 of Breakthrough Advertising by Eugene Schwartz starts… “Let’s get right down to the heart of the matter. The power, the force, the overwhelming urge to own that makes advertising work, comes from the market itself,...
![How to go from $0 to $5,000 per month (I can’t do it for you)]()
by Roy Furr
This one might get me in trouble… I have a paying BTMSinsiders member who asked me a question about how to go from zero experience to making $5,000 per month in less than 60 days… Using only the training I offer in the member’s area. For those of you who’ve been...
by Roy Furr
Today’s video is a quick tip on how to learn as much as 2.5X faster. Here’s your Video Friday issue of Breakthrough Marketing Secrets… Yours for bigger breakthroughs, Roy Furr PS: Here are the links related to this video: Get the Video Speed Controller Google Chrome...
![Research secret of A-list copywriters…]()
by Roy Furr
Spend enough time around the world’s greatest copywriters, and you’ll discover things that might frighten you… Okay, I’m already regretting writing this issue. And I’m only three sentences in. But I also think it’s a completely fair and accurate look at what the...
![How to trigger an emotional response…]()
by Roy Furr
It was the day I realized I could practically make money appear out of thin air… I still remember the call. It was from Katie Yeakle, at AWAI. “Roy,” she told me, “your new promotion is doing really well. In fact, it’s doing so well,...
![“Is catalog copywriting still a viable niche?”]()
by Roy Furr
I got this question from a reader, and even though yesterday was Mailbox Monday, I’m in the mood to answer it today… Sometimes, I do that. My essays, my rules! The question, in short, was, “Is catalog copywriting still a viable niche?” My...
![5 systems that have helped me get back on track…]()
by Roy Furr
My Vulnerable Video Friday generated a bit of buzz… I shared how I’d lost a lot of momentum last week. And specifically how much my systems have helped me get back on track. Here’s the video if you missed it. Today, I want to continue that conversation, specifically...
by Roy Furr
It’s Video Friday… Which is hard for me today. Because I didn’t want to get on the camera. It’s been a bit of an off week. I’ve lost momentum in my work. I didn’t know what to talk about. And yet, that momentum is coming back. I’m owning the off-time. And I’m...
![The 6 ways to get paid, from Dan Sullivan]()
by Roy Furr
Being creative about the ways you get paid for the work you do can open up a pile of additional opportunities… I found an old note I’d written to myself, about Dan Sullivan’s six ways to get paid. And when I reflected on each, I realized that at different points in...
![People buy the strangest things…]()
by Roy Furr
Today, an observation on human nature… Actually, I’ve spent the last three days buried in research. Specifically, this is for a new financial/investment promotion I’m working on. Trying to really get my finger on the pulse of investors right now. To understand how...
