![The 3 Cs of online paid traffic…]()
by Roy Furr
Let’s talk about how to turn cold traffic into paying customers… For the last couple months, I’ve been running a series of experiments to try to crack the “paid traffic” nut for BTMSinsiders. With any new offer, this should be your #1 goal. But what does that mean?...
![I don’t believe in The Law of Attraction, but…]()
by Roy Furr
Do you believe in The Law of Attraction? On a scale of 1 to 10, how accurate do you believe this statement is? “Whatever you focus on, you attract into your life?” For me, the statement alone gets about a 3… BUT… I also believe there’s something more to it. Today is...
by Roy Furr
Sometimes I laugh at myself… It happens a LOT when I’m trying to find the right screenshot for a video. I start hitting pause at different points in the video, and I’m almost always making a stupid face! When the video is playing, it doesn’t look stupid! (At least, I...
![Beginner’s mind, winner’s mind…]()
by Roy Furr
I don’t consider myself to be a Buddhist, but I’ve read quite a bit of Buddhist teachings… (And, in fact, there are very many top copywriters who can say the same. In a speech at Phillips Publishing, the legendary Eugene Schwartz called himself “partially Zen.”) In...
![The power of process in getting results…]()
by Roy Furr
If you want to create HUGE marketing and business wins, you have to get good at PROCESS… Earlier today, I recorded my Masters of Response Summit interview with Abbey Woodcock. For those of you who don’t know Abbey (yet!), she’s turning into an absolute rock star of...
![Crossing the fear threshold…]()
by Roy Furr
Sometimes, we can behave like little children — and it holds us back… A quick “slice of life” story, from this past weekend. My parents hosted us at the Rose Children’s Theater in Omaha, for a showing of the musical, Madagascar (yes, based on the movie with the...
![The fastest way to get good at marketing…]()
by Roy Furr
Do you have the guts and gumption to succeed? Today, another question from the ol’ mailbox — that’s right, it’s Mailbox Monday! Before we dive in though, a quick note… I’ve just added the David Garfinkel Masters of Response Summit interview to the BTMSinsiders members...
![[video] A Technique for Producing Ideas, by James Webb Young](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2017/10/2017-10-20-video-screenshot-480x439.png)
by Roy Furr
I love my life! I just got off a video call with Joanna Wiebe from CopyHackers, for her Masters of Response Summit interview. And I’m on such a high from it. She delivered a TON of value, specifically about what a student of direct response needs to do in industries...
![Make it up, make it real…]()
by Roy Furr
Today I want to announce something I’ve been working on, behind the scenes, for a few weeks now… … And then, I’ll reveal the critically-important strategy I used to make this happen, that YOU can use to create new businesses or breakthrough marketing campaigns out of...
![How to beat controls and create breakthrough marketing before you write a word of copy…]()
by Roy Furr
When it comes to generating profits, your offer — and how you present it — matters more than your headline… Let that sink in. As someone who has made a pretty penny in these last few years by putting words on paper, you might think this scares me. But in reality, it’s...
![Inner game secret of the world’s most persuasive people…]()
by Roy Furr
I used to get frustrated by how others’ behaved… And, in fact, whenever I got frustrated, it led me to be less persuasive, to sell less. Let me stoke the emotional fires a bit. If you’re a liberal, just think of someone who loves Trump. If you’re a Trump supporter,...
![Why I don’t normally teach affiliate marketing…]()
by Roy Furr
Who else wants the secrets to making $12,800 per week, surfing the web? So goes the big promise of affiliate marketing. Make a whole bunch of money. And you don’t have to run a business. You don’t have to fulfill products or services. You don’t have to deal with...
by Roy Furr
Let’s hop in the time machine… For this Video Friday issue of Breakthrough Marketing Secrets, I’m going to go back… Back in time… To 2014, right before the Titans of Direct Response. For almost an hour, I got Brian Kurtz on the line to reveal one life-changing lesson...
![Owning your frame and closing more sales…]()
by Roy Furr
I’ve realized something recently — I’ve been swayed too easily by my kids’ frustrations… And if I don’t get this in check, it will leak through and impact my ability to sell — in person and in print. In fact, the way that I can correct this… is ALSO the secret to...
![The Great Copywriting Lie?]()
by Roy Furr
The following facts, pulled from a recent Copy Hackers salary survey, may make you uncomfortable… — Only about 1 in 10 freelance copywriters makes six-figures per year. And most of them make between $100,000 and $125,000. — Only 1 out of every 71 freelancers make...
