by Roy Furr
Wow, yesterday’s “Come to Jesus” talk worked… I got an onslaught of questions to answer for upcoming Mailbag Mondays! If you sent one, THANK YOU. And I will respond within the next day or so. If you haven’t sent one yet, you can ALWAYS submit your questions to...
![Haters, no question, and a ticking clock…]()
by Roy Furr
Last night I was listening to Ben Settle’s excellent (if a bit irreverent and NSFW) podcast. And I was a bit surprised to hear my name come up… Ben was comparing the people out there really doing it… And the wannabes who don’t do much more than complain… And right as...
![Actual feedback: “I know it’s life-changing for me”]()
by Roy Furr
One of my unlimited copy coaching clients wrote me today. We’d sat down and created a plan for how she could break into a brand new market with her copywriting and consulting biz. And this isn’t one of the traditional direct response markets, so I gave her a bit of a...
![This book will transform your life…]()
by Roy Furr
Last week, I introduced Work The System as a book and methodology that could completely transform your life. I admit, I was pretty new to it, just getting started. I’d finally gotten pushed off the fence by yet another recommendation for it, this one from Marc Aarons,...
![Most clients don’t know what they don’t know, and that’s YOUR problem]()
by Roy Furr
Hello and welcome to another Web Wednesday! Before we get into the meat of today’s issue… A quick update on the “time of day” email test I mentioned last week. Results are still out. I’ve seen a lot more variability in open rates — in the morning, the opens seem to...
![“GREAT copy isn’t about _______, it’s about ________”]()
by Roy Furr
Do you outline your copy before you write? In the fiction world, there’s “pantsers” and “plotters.” Pantsers fly by the seat of their pants… Hence the name. Plotters lay out the plot ahead of time, and write with that as a general guideline. Both approaches can lead...
![“Do I need to be a lying, manipulative SOB to be a success?”]()
by Roy Furr
Hello and welcome to another Mailbox Monday! Today, a question I know a lot of beginning copywriters and marketers have on their mind — especially when faced with some of the balls-to-the-wall promises you read in top copywriters’ copy…. Let’s dive right in… Hey Roy...
![From 100 hours per week to 8 hours, while making more…]()
by Roy Furr
Yesterday, I told you that you’d need to reinvent your business if you wanted to increase your income 10X. I also told you that in order to do that, you’ve have to work less, not more. That’s all well and good as an idea. But what happens when you have to get down to...
![Multiply your income 10X]()
by Roy Furr
When I like a podcast, I often go back and listen to every episode. 10X Talk is one of those. It’s no mistake that at the Titans of Direct Response last week, a HUGE percentage of people were from either Joe Polish’s $25k Group, or Dan Sullivan’s Strategic Coach. Yes,...
![Stupid things that shouldn’t matter but do…]()
by Roy Furr
Yesterday I mentioned that I was intentionally sending out my email later in the day. And I promised that today I would share with you my reasoning behind why I’m doing it… Not only that, I’m also going to share with you a marketing lesson that can give you continuous...
![This is more important than your headline to your copy’s success…]()
by Roy Furr
I’ve been getting a ton of new readers recently — if that’s you, welcome! If you’re a regular reader, you’ll notice today’s issue (along with yesterday’s) is arriving in your inbox in the afternoon, instead of early morning. There’s a reason for that, and I’ll address...
![A dozen takeaways from The Titans of Direct Response once-in-a-lifetime event…]()
by Roy Furr
Okay, it’s Monday afternoon and I’m just now getting my legs underneath me from Titans, that I feel I can give you an adequate recap. While I thought I might be able to turn around and offer this PLUS Mailbag Mondays today, I’m not thinking so. We’ll resume with your...
![I’ve been spying…]()
by Roy Furr
I’ve been spending a bit of time recently spying on the Electronic Dance Music industry. It’s become very big compared to the late 90s, when I attended my first underground “rave” parties. I went to my very first party with a friend of mine from work, and her friend...
![A dangerous obsession…]()
by Roy Furr
There’s a certain dogma that’s been bugging me recently in the financial copywriting space… And I’m going to risk making more enemies than friends with the side of this issue I come out on today… But any time you get a dogma — a set rule that always must be followed —...
![Confidence is overrated…]()
by Roy Furr
Welcome to Mailbox Monday! First, a couple quick business items, then onto the question from the mailbox. It’s a big week! I hop on the plane on Wednesday — way too early in the morning — and am headed to Stamford, CT, for the Titans of Direct Response event. For...
