“I remember exactly where I was when…” You know you’re remembering a pivotal moment when you don’t just remember when an event happened… Or the basic details of it… But instead you can say exactly where you were when it occurred. Well, that’s the case with today’s...
The following is the text of a newspaper ad from internationally-famous agency copywriter Neil French. French is a legend in the “creative” advertising world. At one point, he was worldwide creative director for WPP group, owner of Ogilvy & Mather plus Young...
This morning I was reminded of a concept that blew my mind when I first learned it… The concept? Well, it’s from one of the world’s most highly-regarded Neurolinguistic Programming (NLP) trainers and thinkers… Robert Dilts. Dilts is known for all sorts of...
Ah, for the eternal debate amongst marketers… “That copy is too long! Nobody reads all that!” “We write long copy because it works. Doesn’t matter if almost nobody reads it, as long as buyers do!” And back and forth and back and forth. The other day, in the Cult of...
Heya! It’s Monday — which means it’s time to answer your questions… Before I open up the ol’ mailbag to answer today’s questions, this is your friendly reminder that Mailbox Mondays can only be awesome because of YOU. Send me your most pressing questions about...
Today, the definition of direct marketing… Now, for those of you longtime readers of Breakthrough Marketing Secrets who get the best-of-the-best direct marketing wisdom delivered to you every day of the week, I’m sure you’re wondering, “what?!” Bear with me for a...
Today, we’re going to talk about how I’ve used the principle of “we want most what we can’t have” to 10X my consulting/copywriting income — and how you can enjoy similar success… This is Part II to yesterday’s essay. Click here and read that first, if you haven’t...
Today, a deep, dark truth of human psychology… If you’re a copywriter, consultant, or coach… If you sell services of any kind… This may be one of the most powerful principles you could possibly learn for increasing your income. Frankly, before I applied this...
In 1995, direct marketing legend Ted Nicholas published a book titled Magic Words That Bring You Riches… I have it at my side as I write. It’s an interesting book. A compelling book. A useful book for those of us who use language as our primary tool of persuasion —...
I have more than a passing interest in hypnosis… In fact, it’s been my latest deep dive topic — spending hours reading about it, how it works, why it works, plus listening to and watching any additional resources I can get on it. And this is only my latest round of...
The copywriting world is full of wannabes and folks who will never be… Just like any other market or group, the copywriting world adheres to the law of 80/20. 80% of success is had by 20% of the people in the industry. And in that top 20%, is another top 20% (4% of...
Even though there’s nothing new under the sun, I’m going to claim this concept as mine… The “Minimum Viable Selling System” — or, MVSS. I came up with it in a coaching call earlier today, to describe what I needed to do to get a personal project of mine off the...
Sometimes it takes a crazy news story to remind you just how many ways there are to make money… As I was scrolling through Google News this morning, I couldn’t ignore this headline… “Florida woman earns middle class salary selling positive pregnancy tests on...
Today, I want to share a remarkably powerful communication strategy that applies to all aspects of your life including persuasion! But first, that headline! I’ll tell you — I’m NOT pulling the rookie move of saying, “SEX… Now that I have your attention…” While that...
It’s Monday, which means it’s time to dig into the ol’ mailbox! Remember, every Monday is Mailbox Monday, where I answer YOUR most pressing questions on marketing, selling, copywriting, business-building, and the like. To have your question answered in an upcoming...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
