When Bob Parsons was still CEO of GoDaddy, he wrote a blog post about why he ran the controversial Super Bowl ads he did… And the lesson of it stuck with me. At the time, GoDaddy was definitely peaking in terms of controversy. Every year, their ads grew even more...
I was browsing through the giveaways from The Titans of Direct Response this morning… A friend had asked me a question and inadvertently sent me on a quest. It led to an interesting discovery… I was looking through the Greatest Hits of Direct Mail bonus, featuring a...
Today is a snow day and the kids are out of school, so I’m going to keep this issue brief… In fact, it’s the second snow day in a row. But yesterday my wife was scheduled to be home with the kids most of the day anyway, so I got a full day of work in. Today, I got...
This essay was written by my Titans of Direct Response client, 35-year direct marketing industry insider, and “friend for life” — Brian Kurtz. To get more essays like this, sign up for his list at www.BrianKurtz.me. I’m sharing it with his permission and his...
Time to talk research! It’s Mailbox Monday, which means it’s time to dip in the ol’ inbox and see what YOU want to know… If you have a questions you’d like me to answer in an upcoming Mailbox Monday issue, send it to me at [email protected]. I’m happy to cover questions...
I had a really interesting buying experience happen to me last week… If you’re a regular reader, you probably know I’m into electronic music. I produce and also DJ — primarily “house” music. Well, one of the labels that puts out the most music I’m into these days is...
Aaaaannnnd we’re back! Yesterday I covered the first 4 of 8 web traffic sources — and what you need to do to succeed with them. Both in getting more traffic from each, as well as converting that traffic into actual profits. (Plus, I covered the foundation of all...
If you want your online marketing campaigns to make sales, you need traffic… One of my very first marketing mentors was Ken McCarthy. He was my second freelance client, and through our relationship I got a ton of direct and indirect training. Newer marketers probably...
There’s a reason selling information is one of the most difficult selling jobs out there… And why the copywriters who write sales letters and other marketing pieces that sell information are among the highest-paid in the world… It’s because selling information is...
It’s time for me to answer YOUR questions! It’s Monday, which means it’s time for my weekly sojourn down to the mailbox, to see what you want to know! Remember, to have YOUR most pressing question on marketing, business, selling, copywriting, life, whatever answered… ...
All my best ideas are stolen… And this one is no exception! Have you ever heard of the “with” strategy? That’s the name I know for it, because that’s what Dan Kennedy called it. He’s the guy I stole it from. Of course, I know enough about Dan that it’s a good bet he...
As I start to write this, I’m supposed to send it to you within 30 minutes. That’s a very short period of time for getting a normal issue of Breakthrough Marketing Secrets done. But that’s okay. I’m going to pull it off. How do I know? Because I’ve done it before,...
Have you seen Mozart in the Jungle? It’s the Amazon original TV series about musicians in the New York Symphony. And it’s good. It just won a Golden Globe for Best Television Series — Comedy. One of the lead characters is Rodrigo, the eccentric and highly-creative...
“It’s too hypey…” Think that’s not a legitimate concern with sales copy? Think your client doesn’t know what they’re talking about — that all good sales copy is that way? Think again. What a lot of novice copywriters miss in seeing copy full of bold promises is what’s...
Want more and better clients? Don’t we all?! The moment we go out on our own as freelancers (and this applies to copywriters AND other freelancers), we realize something important… Our entire business thrives on a constant flow of clients. While it’s an ideal to have...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
