Oh no, here it comes! I have to admit… I was wrong! You see, for a long time I’ve made an assumption about short copy versus long copy. As you probably know by now, I’m the kind of copywriter who writes long copy that’s 12,000 words long and doesn’t mention the...
I just got exceptionally frustrated with some changes I saw made to a piece of copy… And I’m going to vent to you. The good news? There’s a lesson in it. A really powerful one. It’s about what I consider to be the single-most powerful word in advertising. … And, an...
Do you ever watch nature shows? You know the ones I’m talking about. A hushed voiceover explains how the lioness is using the cover of the grass to sneak up on the antelope… When suddenly the lioness jumps, and the chase is on. The suspense is real — and it’s life...
There’s another dark side to undervaluing your work… Very few people in business really understand pricing. Specifically, how much their clients and customers are willing to pay for something they couldn’t come up with on their own. And it doesn’t have to be because...
It’s Monday — and that means it’s time for me to dig in the ol’ mailbox and see what kind of questions I can answer for YOU. Remember, every Monday is Mailbox Monday. That’s when I answer YOUR biggest questions on business, copywriting, selling, marketing, life, and...
You have no clue how much money you’re leaving on the table… I’ve never had a good reason to think Dan Kennedy was wrong about this. But it took me a long time to believe it enough to prove him right. When I attended my first AWAI Bootcamp in 2009, Dan Kennedy was the...
Apparently it was either Woodie Guthrie, Albert Einstein, or Confucius (or perhaps someone else entirely) who said… “Any darn fool can make something complex; it takes a genius to make it simple.” I saw a video promotion today from one of the top financial publishers...
Today I have a little less time than normal to get my daily email done and ready to go out the door. So it’ll be shorter, I’m sure. I have a very big and exciting project launching next week, that’s been in the works for months, quietly, behind the scenes. And I’ve...
Here’s the final chapter of my book on lead generation using a “free book” offer… — Let’s finish by stepping back to see how this fits into your business as a whole. I started off this book talking about how to sell more without more sales people. The secret is to...
Do you know the REAL secret to writing great headlines? … And that once you have it, it makes writing million-dollar copy so, so much easier?! We’ll get to that in a moment. For now, I have to remind you that it’s Monday, and that’s a GREAT thing. Because it means...
Here’s the next — and second-to-last — chapter in my lead generation book. Today’s issue is a little late because I really wanted to make sure I got this chapter right. If you’ve been following along, I want you to pay special attention to the request after the...
The next chapter of my book on how to use a book for lead generation! — Now that you’ve actually gone through the process of creating your book and getting your first stack of copies printed, the real fun can start. Here’s where you turn that stack of books sitting on...
Continuing with my book on lead generation using a free book… The chapter I intended to write today was growing too long. This section was originally in the middle of it, but I realized it makes a great short chapter or supplemental section on its own. So I’ve...
And, we continue with my book on lead generation! — What you actually need to know to package, publish, and print a book will not fit in a single chapter of this book. In fact, there are entire books, websites, and services dedicated to just this topic. Rather than...
Hey there Rainmaker — it’s time to answer YOUR questions! It’s Monday again, which means it’s time for me to dig in the ol’ mailbox and see what your most pressing question, challenge, or roadblock is… And pontificate, prognosticate, and masticate on it for a bit,...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
