It’s really easy to slip into gimmicks when trying to position your business…

You sit down to come up with a unique selling proposition or value statement…

But it doesn’t feel unique enough…

So you decide to add something that might feel right or justifiable to you…

While to the market you’re speaking with, it just feels like a gimmick — a cheap and irrelevant ploy to get attention.

I noticed this in today’s Mailbox Monday question — and frankly, I felt addressing this was even more important than a direct answer to the question…

My single biggest challenge today is deciding on a legit niche to begin my copywriting career in? Current thought is… I’m a Private Investigator who helps YouTube Health Influencers find lost revenue using the [BRANDED TERM].

Check out today’s episode for a deep-dive into marketing gimmicks and positioning…

Yours for bigger breakthroughs,

Roy Furr

Links related to this episode:

Launch Your Client Business Mini-Course — it’s FREE!

BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee

The Copywriter’s Guide to Getting Paid

Ask Roy your question

Subscribe to Roy’s YouTube channel

Subscribe to the Breakthrough Marketing Secrets podcast

Work With Roy

Instant Download: 5 Free Gifts

Especially valuable for: Copywriters, Direct Marketers, and Internet Entrepreneurs... 

   • My Response to a Copywriter Looking for Career Advice
   • The Master Secret of Great Marketing
   • The Single-Most Powerful Word in Persuasion
   • Total Business Breakthrough Marketing Audit
   • Scientific Advertising by Claude Hopkins (PDF and Audiobook)

Enter your info.  Try my daily emails.  Get instant download access to these 5 gifts now. 

Thanks! Check your email to confirm & grab your free goodies...