What every BRAND advertiser should know about DIRECT RESPONSE [and vice versa]

There’s a war between branding and direct response…

… At least, it’s always seemed like that.

Ever since I started in direct response, there’s been this bias…

Entrepreneurial direct response peeps look down on the brand advertisers…

And brand advertisers look down on us “junk mail” folk.

So — who wins?

For today’s episode I went DEEP on BRAND and DIRECT RESPONSE.

Answering this subscriber question…

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A lot of the direct-response ads I see are for things that are essentially unbranded. The selling comes from the emotion of the prospect rather than brand equity. I get that, but here’s my question: Can the principles of direct response be applied to branded products? What are tactics for that? Why don’t you see it done very often? Thank you! — J

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Here’s my answer & and what every brand advertiser should know about direct response [and vice versa]…

Yours for bigger breakthroughs,

Roy Furr

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