There’s a war between branding and direct response…
… At least, it’s always seemed like that.
Ever since I started in direct response, there’s been this bias…
Entrepreneurial direct response peeps look down on the brand advertisers…
And brand advertisers look down on us “junk mail” folk.
So — who wins?
For today’s episode I went DEEP on BRAND and DIRECT RESPONSE.
Answering this subscriber question…
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A lot of the direct-response ads I see are for things that are essentially unbranded. The selling comes from the emotion of the prospect rather than brand equity. I get that, but here’s my question: Can the principles of direct response be applied to branded products? What are tactics for that? Why don’t you see it done very often? Thank you! — J
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Yours for bigger breakthroughs,
Roy Furr
Links related to this episode:
Free: Scientific Advertising by Claude Hopkins Audiobook+PDF
The Story Selling Master Class
Subscribe to Roy’s YouTube channel