Breakthrough Marketing Secrets
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A simplified process for getting customers [marketing]

A simplified process for getting customers [marketing]

Do you ever feel like marketing is too complicated? … Like new techniques and tactics, technologies, and platforms are constantly coming out and being shoved down your throat by yet another marketer?  (Some of which are total bunk!) … Like the latest can’t-miss tool...

Daily Productivity for Copywriter-Entrepreneurs

What does daily productivity look like for a copywriter-entrepreneur? And how do you actually get things done? What it comes down to is: ? You need to know what you need to get done… ? And actually get it done. But for some reason, that’s like the hardest freaking...
AIDA Copywriting Framework: Does it still work?

AIDA Copywriting Framework: Does it still work?

Here’s an unpopular opinion: the AIDA copywriting framework kinda sucks… I never really liked it. I tried using AIDA as a copywriting template… But when it was actually time to sit down and write copy, I never quite knew what to say. I’d just sit there thinking,...
Common mistake keeps you playing small [how to set goals]

Common mistake keeps you playing small [how to set goals]

Think about the goals you’ve set for yourself… Are they TRULY inspiring? If you achieve that goal, is that something you really want? OR, is it something you’ve simply picked as the best of a bunch of bad options? I’ve been on both sides of this. I’ve had goals that...
5 Tips for Writing Better Sales Copy, Faster

5 Tips for Writing Better Sales Copy, Faster

If you write better copy, faster, you will make more money. All else being equal, money favors speed. And in many cases, merely writing fast actually makes things unequal — in your favor. I’ve had it happen where I’ve spent MONTHS trying to refine a piece of...
Gmail’s snooze functionality gets you clients?

Gmail’s snooze functionality gets you clients?

This is ridiculously simple, but it works to get you more clients… It’s a little trick based on how Gmail works — plus a few other email providers and programs, including Outlook… You can use this trick to turn more prospects into paying clients. It’s all about using...
Split-testing Amazon Book & Product Descriptions

Split-testing Amazon Book & Product Descriptions

It’s an impossible situation, right? You WANT to split test, to make sure you’re using the best possible marketing message to sell your product… … In this case, a book on Amazon. But the platform you’re using — *cough* Amazon *cough* — makes it impossible. So, you’re...