Here’s an unpopular opinion: the AIDA copywriting framework kinda sucks…
I never really liked it.
I tried using AIDA as a copywriting template…
But when it was actually time to sit down and write copy, I never quite knew what to say.
I’d just sit there thinking, “HOW?!”
Until I made an important discovery that gave me a brand new perspective on AIDA as a copywriting formula.
It changed the way I think about it completely.
And I share my thinking in today’s episode…
AIDA Copywriting Framework: Does it still work?
Yours for bigger breakthroughs,
Roy Furr
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