I’ll admit: I procrastinate big-time on making really important positive changes in my life… Even though this is one thing I’m consistently trying to improve, I still feel like I’m not nearly as proactive as I’d like to be, doing what it takes to move my life forward....
There are a few marketing campaign strategies that are pretty much universal… This is one of them. In fact, if I had to pick one default strategy, this would be it. It’s simple. It’s widely-adaptable. And it’s quite effective. If your per-customer value is down...
This morning, I didn’t want to do kettlebell… I’m sure you’re familiar with the feeling. You have something you know you need to do. Maybe it’s writing. Maybe it’s working out. Maybe it’s sitting in meditation. Maybe it’s a staffing decision in your business. ...
Today, more thoughts on copywriting peer reviews… After the original publication of yesterday’s essay about why copywriting peer reviews suck, I got some email from friends in very high places. In short, they didn’t like what I’d written. In fact, they told me their...
The following essay ruffled a few feathers… I originally published it almost two full years ago — and controversy ensued. If I’d been there in person with at least one of the people who emailed me, I probably would’ve gotten body slammed. This was a die-hard peer...
It’s about to get nerdy up in here! If you’ll bear with me for a minute while I let my inner etymology nerd out, I think you’ll get a ton of value from this lesson. For one, this essay points to the biggest difference I’ve seen between copy that falls flat, and copy...
I just got a note that apparently hit a hot button with me… I won’t reveal the guy’s name, because I don’t want to publicly embarrass him… But someone contacted me via LinkedIn, asking if my book, The Copywriter’s Guide to Getting Paid, was still relevant today. It...
Even the best copywriters can boost the selling power of their marketing and advertising copy by asking the right question… Yesterday I revealed my Automatic Copywriting process. I explained how you need to write as fast as possible, letting your subconscious or...
Would you like to be able to write better copy, faster? If you’re like anyone who has ever written copy for any reason ever, I’m sure the answer is yes. Now, what if I told you the answer is already floating around in that big gray glob between your ears? Well, it is!...
17 years ago, I started college as a marketing major… It wasn’t because I was excited about marketing at the time. Rather, I graduated high school with no freaking clue what I was going to do with my life. My mom thought I might like marketing and advertising. So I...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
