It’s Video Friday! I was totally beat earlier today after my webinar on how to Think Like an A-List Copywriter, so I’m cutting this one close. But I just hopped on Facebook Live, through Zoom (my webinar platform) and recorded a quick video on How to Scale your...
I once heard that the “World’s Greatest” copywriter, Gary Bencivenga, had a trick he used to boost the odds he’d crank out a highly-profitable promotion… Now, in fact, Gary had a bunch of tricks up his sleeve. That’s why he earned this testimonial from fellow A-list...
You’re familiar with Gary Halbert, The Prince of Print? Our times in marketing just barely crossed, by a couple years. I came into marketing as he was posting his letters on his still-live The Gary Halbert Letter website. Direct response wisdom that used to cost $199...
I’ve picked up a little hack to get my kids to pick up the house before bedtime… And, it has INCREDIBLE relevance to your marketing results. Let me share. My kids are like a lot of kids. They don’t like to pick up. Especially when it’s mom and dad asking them to do...
It’s Mailbox Monday! Every week I like to start the week off right to make sure I’m calibrated to your interests, your needs, your challenges, and the solutions YOU are looking for. That’s why every Monday, I open up the ol’ mailbox and answer one reader’s question,...
If you’ve been paying attention to online marketing in the last few years, you’ve probably heard of tripwire or welcome mat offers… But what does that mean? And especially, why are they so important? What are the principles and key strategies behind these offers that...
Why do I start fights on Facebook? They really never go anywhere good. And even though I’m always right (right?), I don’t always sway the person I’m fighting with over to my side. In fact… Fights on Facebook almost always end with both parties even more entrenched...
Want to be persuasive? Stop making it about you. I was doing someone a personal favor recently. I was reviewing the cover letter for a job application. Now, this isn’t a service I offer, but it’s something I’ve done for family and very close friends. I’ve been...
Can I hand you a big, fat six-figure check on a silver platter? I kid, a little bit. But the point is relevant. And perhaps, accurate. If you’re one of the few who takes my essays beyond the intellectual entertainment, and into implementation. Because what I’m...
It’s Mailbox Monday! As usual, every Monday I open up the ol’ Mailbox and see what kind of pressing questions you have for me. To have YOUR question about marketing, selling, business-building, copywriting, or life answered here… Just shoot it to me by email at...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...