I keep too much stuff… Way too much stuff. And I’m not nearly as organized about it as I’d love to be. I AM proactively trying to deal with it. But just keeping it real, I’ve got a long ways to go. File cabinets too full of things that should’ve been thrown away...
“Can I use this as a swipe for my own work?” It’s an innocent enough and well-intentioned question. And, given the total context, you’d think it was asked in a responsible way. Yet I’ve had enough experience with the nasty little habit of swiping, that I basically...
Sometimes the best answer to a question is NOT a direct answer to the question… I’ll share some advice with you today that may run counter to my entire role and identity as a direct marketer and salesperson. But sometimes, that’s the absolute best thing I can do....
Too many people go through their lives waiting for opportunity to come from the outside… That doesn’t work. Destiny won’t choose you. Opportunity won’t fall in your lap. To turn a phrase, the bull won’t grab itself by the horns. Here’s what you need to do to live your...
Proper expectations prepare you to succeed… The easiest way to end up feeling like a failure — at anything — is to expect success in situations where it’s unlikely or even impossible. Let’s say someone promises you the moon. They tell you they’re going to make you a...
What I’m about to share with you could dramatically increase your win rate or batting average, across all the marketing campaigns you run… As I’m pretty sure I’ve shared before, my word for the year 2018 is PROCESS. That is, I’m working on as many processes within my...
I have to admit, I screw up… Okay, okay. So I’ll also admit that saying that should be as obvious as saying, “I’m human.” But there’s definitely a pull, in my position, to lie to you. To tell you that I’m always on. That I’m some infallible guru. When, in fact, that’s...
I’ve gone on record AGAINST content marketing… At various times, I’ve claimed: Content Marketing is Stupid, and… Content Marketing is Bull—! And yet, for the most perceptive of my readers, you might notice these daily essays themselves are a form of content marketing....
It could be one of the most powerful hours of your copywriting career… And yet, it can feel like the copywriter’s equivalent of asking someone to punch you in the face! As I completed a copy review this afternoon with Samuel, a Breakthrough Marketing Secrets reader...
Copywriting is sexy… Now, I’ll admit — a large percentage of my list is copywriters. Probably because that’s where my background is in business and marketing. But having the ability to come up with a message out of thin air, and have people send you money… That’s a...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
