Let’s talk about success. Specifically, starting from wherever you are — even if it’s at square one — and becoming successful. I was recently on a copywriting forum where a new copywriter was asking for advice. He railed off the long lists of all the advantages he...
Yesterday, I was on a single phone call for about three hours… It wasn’t chit-chat, or some mindless meeting. In fact, it was intensely productive. On the call, I went through most of the thinking and outlining for a brand new financial promotion. It’s the kind of...
We like to think we’re rational and make smart decisions — but that’s usually wrong… For most of us, we do all the wrong things, at all the wrong times. And it prevents us from getting the kind of good results we could get and think we should get. The following list...
So you wanna be an “authority” — whatever that means? I love arbitrary labels. Because they can mean anything… Or nothing. “A-Lister” definitely falls under that. So does “authority.” Don’t take either too seriously. And yet — do. Because when you do, the actions...
What do you know about cart value? Here’s what you should know… If you create a campaign or funnel that has the conversion rate to be a winning promotion, not having a high enough cart value can still kill its total success. On the other hand, if you have a campaign...
How’s your cash flow? Let me reveal a dirty secret. A while back, mine was… Inconsistent. I’ve got a habit of taking money out of my business as fast as possible. And so when my cash flow gets inconsistent, it causes stress. Because my business accounts start...
It sucks to have taste… It sucks to be really smart about something. It sucks to know what’s good, and what’s not. Because the vast majority of people have absolutely ZERO clue about what makes something good, and what makes it terrible, in your area of expertise. I...
Have you ever heard of an Emotional Bid? What you’re about to read could change every relationship you have for the better. I know that’s a BIG promise — so bear with me. If you apply this lesson, it will deepen and strengthen your connections with loved ones. It can...
This might get painful… Most aspiring entrepreneurs have very little grasp on the realities of business. And the further disconnected they are from understanding business, the less likely it is that they will succeed. Even if they have a perfect product or service...
Why do people buy? Earlier today I did a webinar for BTMSinsiders members on Emotional Direct Response Copywriting. In that, I talked about how, as customers, we take a journey away from a negative situation, and toward a positive situation. For today’s Video Friday...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
