Here’s a powerful article from the archives… I happened to be searching the Breakthrough Marketing Secrets site for something completely unrelated to this. When I came across this essay first published in 2016. And frankly, I thought it was so valuable it was worth...
I might lose a few readers with this one… I KNOW network marketing is popular. I also know it’s a kissing cousin of direct response — largely because both speak to the same human desires, and are both marketed as very similar business opportunities. But I have such a...
Here’s today’s Video Friday issue… Once you have the fundamentals down, there’s something else you should focus on… You don’t need to learn more about marketing funnels, offers, copy formulas, headline swipes, or any of that. Sure, that’s useful knowledge. But there’s...
It’s science fair time again… My kids’ school has an annual science fair, in the middle of winter. It’s required for 5th graders. Optional for everyone else. We’ve encouraged the kids to participate every year. And every year it’s gone really well. We typically try...
When you clean your desk, sometimes you find gold… … Which is why I’m sharing this ultra-simple 6-step selling formula with you today. I’ll admit, I have a tendency to gather stuff around me. While I have — at various times — been better or worse, my default seems...
He was the first direct response copywriter… In May 1904 a young John E Kennedy walked into the saloon at street level, downstairs from the Lord & Thomas Advertising Agency. He sent a note upstairs with a young bell boy. The note was addressed to Mr. Ambrose...
I love the idea of copywriting as a retirement gig… You’re retired. Presumably you have more flexibility in your income needs (hence why it’s retirement, and not just an ongoing career). And you may want the flexibility to travel, take time off, and so on....
Here’s today’s Video Friday issue… It reveals a remarkably simple — yet highly-effective — strategy for creating content marketing… Make sure you watch until the end though, because there is one big twist I put on it that reveals how to actually make this effective as...
This is just one of those principles that need to be brought out from time to time… I don’t have a particular reason for doing so today, except for the fact that today seemed like a good day to do it. When you’re selling — in person, at a distance, or through media —...
I’m a bit fired up, so look out… I got a letter in the mail that was very confusing. It was from BenefitWallet, a company I’d never heard of. It was a “Welcome to BenefitWallet” letter, telling me that they’d opened up a Health Savings Account for me. Except… I...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
![Reason Why Advertising [by John E. Kennedy]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2019/01/john-e-kennedy-reason-why-advertising-184x300.jpg)
![Lying and cheating to get customers… [BenefitWallet scam?]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2019/01/scam-1-300x187.jpg)