When marketing guru Dan Kennedy was in debt and collections agencies were chasing him, they did something interesting… This was long before he was the marketing guru we know today. He was a struggling entrepreneur, in a little over his head, and trying to make things...
We are all standing on the shoulders of a giant… I’ve talked about Eugene Schwartz many times before. And his book, Breakthrough Advertising. (A good starting point would be my One Big Idea video.) This book, beyond all others, truly gets at the core principle of...
You know exactly what to do, but you don’t do it… You can’t bring yourself to taking that tiny action. It seems so small, so achievable. But you don’t have the confidence to get over that (even tiny) hurdle. This moment — of action or inaction — can have a profound...
Don’t copy me! Not if you’re trying to get copywriting clients. At least, don’t copy my daily email strategy. That — and what to do instead — is the topic of today’s article. It’s Monday, which means it’s time for me to open up my mailbox and answer your questions. If...
I’m peeling back the curtain, and revealing what I’m doing to you… Not only that, I’m practicing what I preach! You could call today Ask day. Because this morning I used the One Big Idea from Ask by Ryan Levesque to gather market research on how I can serve you...
What motivates us? Sure, there’s the good, the true, the beautiful. We’re motivated because we believe a better world is possible, and we want to make it real. We’re motivated to create the best life for ourselves, our loved ones, our community, our country, our...
Your prospect doesn’t need to sit through another sales pitch… Think about this. You aren’t sitting around, waiting for someone to sell you something. And you pretty much never go looking for it. There’s one rare exception to this. When you reach a point where...
Writer’s block is a lie… Yep, I said it. Writer’s block is a lie. It’s a dangerous myth that becomes an excuse for you to be unproductive. I think that there are some actual underlying issues that make it hard to write. In fact, I’d like to focus on these three… — You...
It’s widely considered to be the most lucrative niche for copywriters… And rightly so. When you have a winner in the financial niche it can very easily cross $1 million and potentially climb into the tens of millions of dollars in sales. Typically the most financially...
Today is a crazy day… I’ll be out of the office for the next couple days, for a family reunion. There’s a lot to do to get ready for it. And it has me thankful for a humble little thing called a to-do list. The title of this article comes from MFCEO Andy Frisella, and...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
