by Roy Furr
What if you had to write copy for a niche, topic, or subculture you’re just not connected with? This is a very real problem. And I think it comes up pretty often — especially if you’re in an agency or similar situation where you’re in even less control over who you’re...
by Roy Furr
I made 4 days’ worth of sales in under 4 hours, last night after I went to bed… That’s the power of today’s email marketing tip to increase your sales. It’s something I now aim to do on every email marketing campaign. And it consistently works just like this. You run...
by Roy Furr
He’s a NEW copywriter… Asking what to do to get to $5k+ per month in income… From scratch… Within the next 6 months. Honestly it’s probably a better question than most times I get it… Because most times I get a similar question, the timeline is YESTERDAY. As in,...
by Roy Furr
If you want your marketing to generate a ton of leads, customers, sales, and profits, you MUST get good at overcoming objections… And I’m not talking about the trite objections like… “Oh I can’t afford it…” or “Let me think about it…” I’m talking about the objections...
by Roy Furr
If you want to become a successful copywriter, there’s a few key steps you need to take… And while I LOVE spending all day talking about advanced copywriting tips and tricks and principles and strategies… Sometimes it pays to go back to the basics… Especially when so...
by Roy Furr
How do you format the copy documents you send to clients, if you want to look like a professional copywriter? Although this seems like a very practical question, it’s packed with emotion underneath. What will your clients think of you if you send them copy that’s not...
by Roy Furr
“Copywriting is the secret to profitable sales funnels…” It’s a blessing and a curse when clients believe this. A blessing, because they’re willing to spend a lot of money for copywriters, in the hope it will make money show up. A curse, because if this other thing is...
by Roy Furr
You might be surprised how easy it is to get your first shot at working with some really good copywriting clients. If you haven’t tried yet, you don’t know how hungry they are for copywriters. If you show moderate ability and an ability to take on a trial project, you...