Don’t give up! [starting your business]

Don’t give up! [starting your business]

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If you’re struggling to get started in your business — to get clients or customers… Today’s episode will be especially relevant for you. I’m answering a subscriber’s question. She’s started her business. She’s a month in. And she’s not getting customers or clients...
How to be a successful entrepreneur [embracing risk]

How to be a successful entrepreneur [embracing risk]

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Are “safety behaviors” holding you back in business and in life? Successful entrepreneurs embrace risk.  Period. Not dumb risk.  Smart risk. But it’s very natural for us, as human beings, to avoid risk. Instead of doing the risky thing that might lead to massive...
Who else HATES headline templates for copywriting?

Who else HATES headline templates for copywriting?

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‘I think “who else” headlines are the WORST… Seriously, I have a pretty strong bias against this one particular headline template — that other copywriters seem to love so much. My dislike of “who else” is to the point where I make some pretty bad assumptions...
Powerful Copywriting Secret: Rewrite Your Customer’s Story

Powerful Copywriting Secret: Rewrite Your Customer’s Story

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Your customer wants to be the HERO of their own life… But right now, in the context of your product or service, they don’t feel like the hero. In fact, they might just feel like a big failure. That’s the story they’re telling themselves. And as long as that’s the...
The MOST VALUABLE COPYWRITING skill?

The MOST VALUABLE COPYWRITING skill?

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Can you guess the most valuable copywriting skill? Do you KNOW what it is? All the top copywriters you can name have this skill. Most who get to six figures have it. From what I’ve seen, it’s almost impossible to get to seven figures without it. And if you want to be...
Pay Yourself First [The Richest Man in Babylon]

Pay Yourself First [The Richest Man in Babylon]

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Getting rich is simple… There are only a few principles and practices, applied consistently, that lead to substantial wealth. Most of those principles are taught in an old book, The Richest Man in Babylon. And the first and most important principle that the vast...
Client-getting advice: Don’t be stupid.

Client-getting advice: Don’t be stupid.

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This might be the best client-getting advice that I know… It starts with not being stupid! Seriously, I had someone ask a question the other day, about wanting to be able to send more DMs per day, through some platform. And I knew…  Just KNEW…  They needed to hear...
5-Step Funnel Launch Process

5-Step Funnel Launch Process

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Do you know all the steps your funnel has to go through BEFORE you can scale it to cold traffic? It’s easy to spend money on traffic to your website or funnel. …  A LOT of money. Google, Facebook, and the other ad networks will take all the money you’ll give them. But...

Get 1 or 2 GREAT copywriting clients

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This process just WORKS to get GREAT copywriting clients… It’s what I used, over and over again, when I was actively having to look for copywriting clients. (A few of which turned into client relationships worth well into the six-figures for me.) When I hear about...
5 FREE Sources of WEBSITE TRAFFIC that CONVERTS

5 FREE Sources of WEBSITE TRAFFIC that CONVERTS

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Do you know the #1 source of FREE web traffic — that actually leads to PAYING customers? This is definitely the best way for any business to make sales and profits show up on demand… WITHOUT paying for the traffic. It’s also usually the traffic source me and my...

3 Cs of ONLINE ADS that GET CLICKS

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Effective paid advertising is about putting THE RIGHT MESSAGE in front of THE RIGHT PERSON at THE RIGHT TIME… When you nail all 3 with your online advertising, you get clicks… You get a customer who clicks through from your ad to your website or funnel… Primed to take...
You DON’T need a NICHE! [copywriting]

You DON’T need a NICHE! [copywriting]

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“I’m ready to get started as a copywriter…  Once I pick my niche…” I’ve heard this over and over and over again… And saw it once again the other day… Which brings me to today’s episode. You don’t need a copywriting niche. If you want to get started and start getting...