Thud Factor [irresistible offer secret from Dan Kennedy]

Thud Factor [irresistible offer secret from Dan Kennedy]

Does your offer have THUD FACTOR? This is a little Irresistible Offer design secret I picked up from Dan Kennedy… About creating a certain feeling in your customer, as they dig into your product. And seeing as how I’ve just released my new training on Irresistible...
The Great Resignation isn’t what you think…

The Great Resignation isn’t what you think…

Are people really just lazy, fearful mooches living off government handouts? Or is something else going on? Something bigger that has implications for all freelancers and entrepreneurs — in addition to all the employers that people are walking out of? There’s...
Become the Diamond in the Rough [get copywriting clients]

Become the Diamond in the Rough [get copywriting clients]

If you’re a copywriter and you want to get paid the big bucks and have all the client work you can handle… You’ve probably discovered by now that it’s NOT ENOUGH just to call yourself a copywriter. We all get sold the copywriting dream. A six-figure income. Margaritas...
Plan the Work, Work the Plan, Win!

Plan the Work, Work the Plan, Win!

This is how you achieve any goal… Whether it’s in your career, your business, or your personal life. Today’s episode should be highly motivational. But it also doesn’t need to stop there. Because it’s also about ACTION. And it’s about specific actions you can take to...
Direct Marketing for Non-Direct Response Businesses

Direct Marketing for Non-Direct Response Businesses

  Can you still use direct marketing in a non-direct marketing business? That is, if your customers are buying through stores or other distribution channels… And you’re not actually making sales directly… How might you still use direct marketing? I got this...
Chris Wright on the Fast Track to A-List Copywriter Status

Chris Wright on the Fast Track to A-List Copywriter Status

Just one promo he wrote has already made $19 million… And he’s racking up win after win. Chris Wright was practically a baby when he became my copy coaching client back in 2014… And flew from Brighton, England to Lincoln, Nebraska for my Advanced Direct Response...
Why you NEED to feel good [entrepreneur success secret]

Why you NEED to feel good [entrepreneur success secret]

I had a hard parenting moment right before recording this episode… Right before dropping my kids off at school, something happened to my 7-year-old daughter. She said her day was “ruined.” And honestly, if it weren’t for something I am doing nearly every morning… A...