![What to study first… or next… [copywriting and marketing]]()
by Roy Furr
What copywriting and selling books should you read first? I’m going to turn this question on its head. Answer it in a way that is probably not what you expect. But which I believe will be best for you in the long run. Today is Mailbox Monday. Which is my weekly...
by Roy Furr
This is one of the most important business books I’ve ever read… The book is Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets, by Al Ramadan, Dave Peterson, Christopher Lochhead, & Kevin Maney. Don’t let the rah-rah generic title fool...
![How to find happiness + financial success [Ikigai]]()
by Roy Furr
Being the richest copywriter or entrepreneur has never been my priority… Yes, I absolutely want to build an abundance of resources to ensure I’ll always have a comfortable life. And that my kids will have all they need until they are fully able to support themselves....
![Copywriting skills to impress potential clients and employers… [+mistakes to avoid]]()
by Roy Furr
Wanna impress a potential client or employer? First, let me tell you how NOT to do it. And I don’t want to call anyone out directly on this. But I recently saw someone appealing to the world on social media, looking for a job. They told their story. They appeared to...
![The Most Powerful Emotion [12 dimensions of shame]]()
by Roy Furr
Are you in touch with your shame? Shame is probably THE most powerful emotion. Perry Marshall once pointed out that it is THE defining emotion of human existence, as presented in the Bible. That once Adam and Eve ate from the Tree of Knowledge, they realized they...
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![How to find happiness + financial success [Ikigai]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2019/09/ikigai-300x300.png)
![Copywriting skills to impress potential clients and employers… [+mistakes to avoid]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2019/09/tim-gouw-bwki71ap-y8-unsplash-300x200.jpg)
![The Most Powerful Emotion [12 dimensions of shame]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2019/09/alexandra-gorn-smuS_jUZa9I-unsplash-300x300.jpg)