The #1 rule of selling (one-to-one or one-to-many)

The #1 rule of selling (one-to-one or one-to-many)

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Oh man, it happened… After writing a rather scathing critique of certification programs for sales “closers” — I had one reach out to me. Not because he’d read the article. But because he stumbled on a different piece of content I’d created — my video on “A...
The single-most powerful mental superpower…

The single-most powerful mental superpower…

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What I’m sharing today is much bigger than marketing… And yet, if you truly take it to heart, it will make you a better marketer.  Also, salesperson, businessperson, leader, writer, communicator… And on, and on. It applies to pretty much any skill or capability that...
20 common traits of successful entrepreneurs

20 common traits of successful entrepreneurs

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I’m going to play a harmless little trick on you… I’ll start by giving you a list. This list is not created to be about entrepreneurs. However, I will treat it like it is. Play along with me. I’ll share each item on the list, and a brief reflection. You...
The ABC Headline Formula

The ABC Headline Formula

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Writing a compelling headline for your selling message is as easy as ABC… This applies if you’re writing direct response ads, sales letters, or landing pages that are words on the page… It applies if you’re writing copy for video or audio, even TV and radio… It...
You’ve been trained to do this backwards…

You’ve been trained to do this backwards…

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Most copywriters start their projects in the wrong place… It goes back, I think, to the most common “spec” challenge that clients in the 21st century have used to test prospective copywriters before hiring them… The spec challenge goes a little like this: — You (the...
The Architecture of A-List Copywriting Skills

The Architecture of A-List Copywriting Skills

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I’m feeling under the weather today, so I’ll opt for a reprint… Unexpectedly, after a good evening last night (a reading celebration for my son’s class, and my best improv class yet!), I spent half the night awake, shivering uncontrollably… And had a 102.6 fever...
“Can I send you clients?” [for copywriters]

“Can I send you clients?” [for copywriters]

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“Do you know any good copywriters who have availability right now?” “When is the next open spot on your schedule?” “Can I send you some clients?” “We’re looking for good copywriters — can you introduce me to anybody?” I hear versions of this on a regular basis. And,...
Turn your old employers into new copywriting clients…

Turn your old employers into new copywriting clients…

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What I’m about to tell you is incredibly simple — but not necessarily easy… So it goes with many great things in life. Actually doing it isn’t that complex.  It’s a series of actions you need to take.  Or some words that need to come out of your mouth. But the...

3 big ways to profit from direct mentorship… [video]

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Because I announced my Copywriters Intensive this week, I’ve been thinking a lot about the value of 1-on-1 mentorship… And since it’s Video Friday, I thought I’d sit down and have a little discussion about the 3 big ways that mentorship has paid off for me in the...
There are no fracking shortcuts!

There are no fracking shortcuts!

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WARNING: Rant ahead. I got an email from someone who I WILL NOT name here, because I want to reply to them without actually replying to them. Basically, they said they didn’t want to learn the principles and strategies.  They didn’t want to do the hard work.  They...