![How to NOT get punished by Facebook, Google, and other traffic sources…]()
by Roy Furr
It’s happened over and over and over again… Once upon a time it was called a “Google Slap.” Don’t know what Facebook marketers refer to it as. But it happens A LOT. Clever internet marketers find out a way to get a ton of traffic from Google or Facebook or whatever...
![An unfortunate, dirty truth about selling to investors (fear, greed, and buyer psychology)]()
by Roy Furr
The more you really understand the secret thoughts and motivators of your audience, the easier it becomes to sell them… This, of course, can be taken too far. I won’t name names, but I personally know copywriters who are happy to completely exploit their customer’s...
![Follow this model for ecommerce success]()
by Roy Furr
Sometimes I like to highlight a very specific advertising approach that works in a very specific context… The risk of doing this is that you’ll start reading, think, “Oh, but my business is different,” and tune out or stop. Don’t do that. Because your business both...
![How to see inside the minds of customers in any market]()
by Roy Furr
Know thy customer… When it all comes down to it, if you really know and understand your customers — what they think, feel, believe — and you’re selling something that appeals to that… You will be successful in selling. If you don’t know your customer, and don’t know...
![[Video] How to sell at high prices](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2017/08/2017-08-25-video-screenshot-480x271.png)
by Roy Furr
There are 3 factors you need to have in place to sell at high prices AND have customers happy to pay them… I’m NOT going to reveal them here. But I will tell you I’ve used these three factors both to raise the prices of my clients’ products (and make them a ton more...
![If you sell services, this 4-step model will make you rethink the way you do business]()
by Roy Furr
I’ve just gotten an inside look at a local service business that has nothing to do with the marketing or copywriting industry, and the way they’re selling their services is a total game-changer… If you’re like many of my readers, you make some or all of your income...
![Investing in this will make you a marketing genius]()
by Roy Furr
If you think I’m about to pitch you hard on buying my training, I’m not… After all, if I’m telling you to invest in something to become a marketing genius… You’d think I’d point to the BTMSinsiders catalog of training on proven ideas to grow your business… And I’d...
![Stop trying to write like a copywriter]()
by Roy Furr
I want to break you of a huge novice mistake… I was working on something today that reminded me of one of the biggest mistakes I see novice marketers and copywriters making. And by breaking you of this bad habit, I believe I can help you create incredible...
![When to stop learning, start doing (and how to get your first client)…]()
by Roy Furr
Today, let’s talk about getting your first client… And specifically, we’re going to talk about that moment of decision. When you can finally say, “Okay, I’ve learned enough that I can start acting, start moving forward, start marketing myself with confidence and...
![Demo: Create awesome banners fast, without hiring a designer…]()
by Roy Furr
Today I decided to do a quick demo for Video Friday… If you caught my PS yesterday, you know I’m launching a new funnel at FreeScientificAdvertising.com. (I’m giving away the Ebook and Audiobook versions of Claude Hopkins’s classic must-read, Scientific...
![10 creativity hacks for marketers and salespeople]()
by Roy Furr
Want to be more creative? You should probably stop trying to be creative! I’m often asked, for example, how I’m able to consistently crank out these essays, every business day. Over 1,000 words per day. Over 1,175,000 words of high-value content since 2014. (And...
by Roy Furr
Yesterday I wrote that your conversion rate is a largely meaningless and irrelevant number on its own… (Click here if you missed it.) Conversion rate only makes sense in a bigger context. For example… If you’re paying $1 per lead, and within the first 24 hours, 5% of...
![Why your conversion rate (or sales close rate) is irrelevant]()
by Roy Furr
File this one under stupidity — or at least, not thinking straight… Facebook must have known this post would be good for a rant. Because they gave me one of those notifications. You know the one. So-and-so connection posted in so-and-so group. Now, to be fair, the...
![A different approach to finding clients (visible vs. invisible prospects)]()
by Roy Furr
How would you like your best potential clients to come knocking on your door? Today is Mailbox Monday — where I open up my inbox and answer YOUR questions on marketing, selling, copywriting, business growth and more… To have your question answered in a future Mailbox...
by Roy Furr
It may seem stupidly obvious, but if you don’t get your emails opened, they will never get read. Breakthrough Marketing Secrets has consistently higher open rates than most marketers. And I send emails every single day. My per-subscriber revenue is also well above...
