Boost prospect and customer engagement with a scorecard

Boost prospect and customer engagement with a scorecard

by

Remember those little stickers that would often appear in direct mail — the ones you had to peel off and stick on the reply card as part of sending it in? For example, the direct mail might offer a free gift for fast response, and you had to peel off the “Free Gift”...
#1 thing you can do to get your startup off the ground

#1 thing you can do to get your startup off the ground

by

I just saw a job listing for “Startup Sales & Marketing Associate…” I’m not looking, but I was curious, so I clicked. It was a locally-based startup (we have a lot of them).  There were plenty of details about what they expected from the position.  I tried to read...
Create the perfect “success mindset” for your next project

Create the perfect “success mindset” for your next project

by

I’m working on my next book… But this post is not about my book.  It’s about a thinking process I just applied earlier today, in relation to my book.  And I thought I’d share — because by applying this thinking process, I know you’ll have even more success on your...
Balance is hard

Balance is hard

by

It’s Friday and I’m feeling a bit reflective… I was thinking about a conversation I had a while back.  It involved a family member of a famous business guru, who shall remain nameless, and one other person. This person was talking to the family member, talking about...
Content Marketing is Stupid

Content Marketing is Stupid

by

Humor me for a rant? I was paging through my Feedly feeds today, at least the ones about Marketing.  And I realized just how often “Content Marketing” was coming up. It started to frustrate me. Because here are all these websites spending precious space talking about...
“How should I price my offer?” (7+1 things to consider)

“How should I price my offer?” (7+1 things to consider)

by

Let’s talk price… There are a ton of decisions to be made around pricing a product or service.  And if you’re like most people in business, you’ll make all of those decisions on gut feeling.  If you’re like a few really good business people, you’ll then apply some...
How to find hidden cash in almost any business…

How to find hidden cash in almost any business…

by

I’m going to show you one of the fastest ways to get cash out of any business that’s been running successfully for at least 6 months… This won’t necessarily work for startups.  And if you’ve never had a customer, it won’t work for you.  But if you’ve been running...
One way to cure writer’s block…

One way to cure writer’s block…

by

I’ve struggled on my latest client project… It’s actually a little behind where I wanted it to be at this point — I initially planned to complete it a couple weeks ago.  But I was missing the mark by just a couple degrees, and so I’ve had multiple rounds of rewrites,...
Manipulative and predatory pricing models…

Manipulative and predatory pricing models…

by

As marketers, there are many games we play with price… Especially in fields like publishing, where the real cost of delivering our products can be pennies on the dollar compared to the retail price of what we’re selling. This leads to a conundrum. Because we can offer...