The most valuable business role for the next 20 years

The most valuable business role for the next 20 years

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If you’re not living under a rock, you know our world is changing at an incredibly rapid pace… Things will become possible within the next few months that as of 12 months ago, we thought were years away.  Artificial intelligence and other technologies are advancing...
How to get people to do what you want

How to get people to do what you want

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Your entire life will be made better if you truly understand how to get people to do what you want them to do… If you run a business, you only get new customers in through the door if you’re able to figure out how to get them to buy…  And you only get employees lined...
It’s time to stop calling yourself a copywriter

It’s time to stop calling yourself a copywriter

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I’ve been in the copywriting game for about a dozen years now… I’ve been a marketing employee who does copywriting. I’ve been a freelance copywriter. I’ve been a copy chief and supervisor — recruiting, hiring, and firing copywriters. I’ve written about and taught...
Sell more now by eliminating these selling roadblocks

Sell more now by eliminating these selling roadblocks

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Most people who are actively shopping for what you offer will buy it within a couple months to a couple years — the question is, will they buy it from YOU? I don’t have the research at hand, but I recall a study done on people who attended local home and garden shows....
How to successfully outsource one task

How to successfully outsource one task

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Outsourcing is a pain in the butt! That is, if you do it wrong, it can be a real big pain. If you do it right, it can actually be a really fast and effective way to get things done. Let’s face it — we all only have 24 hours in our day.  And preferably we’re NOT...
The only 2 places to advertise online?

The only 2 places to advertise online?

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Where do you advertise online? Substitute your clients for you if you’re a consultant/coach/copywriter. There was big news that came out earlier this week, that anybody spending even a dollar advertising online during 2017 should pay attention to. I’ll share the...
6 questions to consistently move creative projects forward…

6 questions to consistently move creative projects forward…

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Sometimes, I totally suck… During almost every big creative project I do, I reach a point where the Resistance is super-high, and it’s hard for me to make progress on the work. If I don’t catch it, it’s easy to turn into a downward spiral. It starts with not making as...
Weekend Listening: Roy Furr on The Copywriter Club Podcast

Weekend Listening: Roy Furr on The Copywriter Club Podcast

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Heya, it’s Friday afternoon and I’ve still got a lot going on, so I’m going to keep my writing part of this issue rather short… I’ve been interviewed on another podcast.  And I always like to share.  Because each interviewer comes at me with their own set of...
“All marketers are liars!” (True or False?)

“All marketers are liars!” (True or False?)

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It’s an age-old debate… It goes all the way back to the days of the snake oil salesmen…  And well before. There are so many variations on it.  The Used Care Salesman.  The “Internet Marketer.”  And so on, and so on… There’s a cultural narrative about sales people and...
Why product/feature comparison tables work so well…

Why product/feature comparison tables work so well…

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I’ve been shopping for a lot of software lately, for the big changes coming in Breakthrough Marketing Secrets… And I almost always end up on the product and feature comparisons page, that looks a little something like this: Most services have it to compare their...
2 Types of Entrepreneurs, from Dan Sullivan

2 Types of Entrepreneurs, from Dan Sullivan

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What if I could ask you one question…  And from your answer tell you if you’d build a business that would never scale, or one that grows to millions or even billions of dollars? Dan Sullivan was recently interviewed on Ari Meisel’s The Leverage Podcast (episode link)....