by Roy Furr
Heya, I’m going to keep today’s issue brief… I’ve been interviewed for another podcast! (Which I love to do, by the way — if you have a relevant podcast, you can reach out to me at [email protected].) The interview came up because Dave Allen (who is now a reader) was...
![How to know exactly what your market and customers want to buy right now…]()
by Roy Furr
I’ve spent a ton of time writing for the world’s biggest investment advice publishers… These are private businesses, not well known except to their customers, whose circulation exceeds that of the Wall Street Journal and other big names in financial publishing. And,...
![Required book for “creatives” and those who manage them…]()
by Roy Furr
You read what I say every day because you want to be better at what you do… It’s built into the fundamental premise of Breakthrough Marketing Secrets. We improve ourselves at least 1% each week. Knowing that that improvement adds up then compounds through time, to...
![“Can I send you a list of people who want to give you money?”]()
by Roy Furr
I had a really nasty gut reaction to a post in a Facebook group this week, and it teaches a BIG marketing lesson for you… I’m not going to go into too much detail, but I recently accepted an offer to join a newer Facebook group. It had to do with copywriting,...
![What’s the best way to learn copywriting?]()
by Roy Furr
“Copy winning sales letters and ads by hand…” So the advice goes… Do I agree? Yes or no? It’s Monday! Which means, it’s time to open up the ol’ mailbox, and see what kinda questions you’ve sent me. Remember, to have YOUR questions about marketing, selling,...
![What Donald Trump knows about selling (that Hillary Clinton is clueless about)]()
by Roy Furr
Last night Donald Trump offended America’s finer sensibilities (again)… The Republican National Convention, last night. “The Donald” was finally getting the official coronation and nomination from the Republican Party. He stepped to the microphone for his acceptance...
![When should copywriters work “pay for performance” or royalty-only?]()
by Roy Furr
I got an email the other day from a copywriter who’d been offered a gig that was 100% “pay for performance…” And even though it’s not Mailbox Monday, I felt like I wanted to take today to address this situation. Because if you’re a freelancer and you haven’t been...
![3 Steps to a Highly Profitable Sales Funnel in 90 Days or Less…]()
by Roy Furr
What you’re about to get is a step-by-step blueprint for online marketing success… And, it’s just about guaranteed, IF… And the if is the important part… You’re going to need to meet certain conditions along the way. You’re going to need to be willing to pivot or...
![Using crack hits to sell philosophy…]()
by Roy Furr
I’m often paid just to weigh in on big important business decisions… Often, when I work with a really good marketer, it’s not necessarily to help them write copy. Rather, they appreciate the thinking I bring to the table. They recognize — like one of my inspirations...
![How to charge 2X as a consultant and copywriter…]()
by Roy Furr
Today I’ve got something good for you: how to make more money… It’s Monday, which means I’m diggin’ in the ol’ mailbox for your questions. Every Mailbox Monday I answer your questions on marketing, selling, copywriting, business, life, whatever. Simply send in YOUR...
![Copywriters: Don’t bury the lead! (the fastest copy “tweak” to boost conversions)]()
by Roy Furr
I literally just had to tell a copywriter that they needed to feature their Guinness-Record-Holder client front and center in a promotion, instead of vague promises around their product… Some of the most interesting topics for my essays come directly from client...
![5 lessons learned from Hamilton about story selling…]()
by Roy Furr
My whole family has been into the Hamilton musical for at least the last few weeks… A little late to the game for theater aficionados who knew about it before it opened in New York last year… But we’re in Nebraska. It takes time for news to get here. (Tongue firmly...
![Undeniable proof you should crank up the pain and agony in your marketing…]()
by Roy Furr
It’s an argument I’ve had many times… Should you use negativity in your marketing and advertising? I do it a lot (including in some of my biggest winners). Others won’t touch it with a 10-foot pole. So, who’s right? I’ll get to it in a moment. But first, the back...
![The best way to get started as a copywriter…]()
by Roy Furr
It’s Monday! That must mean it’s time to open up my ol’ inbox and see where it takes us… And remember, if you would like to have YOUR question answered in an upcoming Mailbox Monday issue… Well, go ahead and send it in to [email protected]. I’m happy to cover questions...
![A Demonstration of the Who-Who-What-Why-How Formula]()
by Roy Furr
A couple days ago I wrote about the formula I discovered in Russell Brunson’s DotCom Secrets book… Who-What-Why-How. It’s a formula he uses for landing page video scripts, as well as other important first-conversion and lead generation copy. Just a refresher,...
