![My thoughts on editing your own copy…]()
by Roy Furr
Hey there Rainmaker — it’s time to answer YOUR questions! It’s Monday again, which means it’s time for me to dig in the ol’ mailbox and see what your most pressing question, challenge, or roadblock is… And pontificate, prognosticate, and masticate on it for a bit,...
![The One Thing You Must Include In Your Book]()
by Roy Furr
Here, your next installment in the lead generation book! — Simply by creating a book related to your business, you establish authority and expert status on your topic. As you become known as “the person who wrote the book on…,” you add a touch of celebrity to that,...
![How To Create A Book For Lead Generation And Selling]()
by Roy Furr
Onward and upward with my book on lead generation — here’s your next chapter! — Let’s continue with our journey into how to create a book as a lead generation and selling tool. Up until this point, I’ve focused primarily on the strategy that goes into this. Why it’s...
![The Single-Most Powerful Lead Magnet And Selling Tool]()
by Roy Furr
And… The NEXT chapter in my lead generation book, for your enjoyment! — Up until this point, we’ve been talking about the system. All the moving parts and pieces you want to put in place to develop an automated approach to lead generation. As well as the benefits...
![It’s Time To Build A Sales Leads Factory]()
by Roy Furr
More from my lead generation book! — It’s time to get down to the nitty-gritty. It’s time to look specifically at how to build out an automated front-end for your selling process. To generate a steady stream of pre-qualified, pre-educated, even pre-sold leads. The...
![How to sell your copywriting services cold, via rented mailing lists…]()
by Roy Furr
Hey Rainmaker, it’s Monday! That means it’s time for me to dig into the ol’ mailbag and answer your questions. (And that means I’m taking a break from the book on lead generation — that resumes tomorrow.) Today’s title is a bit of a misdirection, I’ll admit. Because...
![The Value In Automatic Lead Generation]()
by Roy Furr
… And the next chapter in my book on lead generation…. — At this point I hope I’ve made it clear. Building an automatic lead generation system can radically transform your selling process. From difficult to easy. From arduous to enjoyable. From costly to...
![Lead Generation: The Hardest And Most Inconsistent Part Of Selling]()
by Roy Furr
The next chapter in my book on lead generation… — I’ve had a few sales jobs in my life. Sometimes on the phone. Sometimes nose-to-nose. Almost always tasked with the job of going out and getting new customers for the business. The easiest part of my job — especially...
![How To Sell More Without (More) Sales People]()
by Roy Furr
This is the first chapter in my upcoming book on lead generation, mentioned yesterday… — This should be a familiar problem to most business owners. And it applies at just about every level. I don’t care if you’re a one-person business, self-employed, trying to create...
![How To Get Your Best Ideas Out Of Your Head And Into The Real World]()
by Roy Furr
I’m going to do something totally selfish, but also totally benevolent at the same time… I want to write a short book, about lead generation. But I don’t want to fit the additional writing time into my already cramped schedule. And so I’m planning the book as a...
![How To Get More Copywriting Clients After You’ve Beat Your First Control…]()
by Roy Furr
It’s Monday — which means I answer YOUR questions! Today’s a bit of a different Monday for me. My oldest is at home all day. It’s President’s Day, which means school is out and the mail won’t be delivered — but just about everything else in the world is expected to...
![Email marketing lessons from Bernie Sanders]()
by Roy Furr
Some of the top marketers in the world work in politics… While I love the idea of doing fundraising with causes and nonprofits, I couldn’t see myself working for politicians. At least not today’s politicians. I have trouble trusting any of them. That said, political...
![Your Personal Independence Day…]()
by Roy Furr
February 11, 2010… It was the day I’d been waiting for, for at least five years. If not longer. I’d discovered copywriting way back in 2005. I’d known before that I did NOT want to live my life on a “cubicle farm,” but I had no clue what I’d do. Then, in early 2005,...
![“You’re either with me, or against me…”]()
by Roy Furr
Yesterday’s post inspired some interesting comments… It hasn’t been my most-read post — usually those are the ones with “copywriting” in the title, reflecting the make-up of my email list. But in terms of engagement, it’s been pretty high so far. And it’s polarizing....
![The quest for free money]()
by Roy Furr
This is a true story. I was at the grocery store this past weekend, at the ATM. I was depositing a check from a client, for royalties earned on one of my promotions. Now picture this. At this particular grocery store, the ATM is between the bank office itself and a...
