by Roy Furr
I got an email this morning that riled me up. Not from a Breakthrough Marketing Secrets reader. I think you guys know better. Nope, this was from someone who had literally just opted in to receive free email lessons on how to cut foam wings for model airplanes. I...
![Was I wrong? (Yesterday’s post)]()
by Roy Furr
Yesterday’s post was a bit of a monster! Though it definitely ranked up there for what I consider to be my most useful advice for breaking into freelance direct response copywriting. If I had to start all over today — knowing what I know now — it’s the advice I’d...
![Copywriting Fees: “How can I get $5,000+ for writing a sales letter?”]()
by Roy Furr
Hello and welcome to Mailbox Monday! Today’s the day where I answer YOUR questions on business, marketing, selling, the works… All you gotta do to get yours answered in an upcoming issue of Mailbox Monday is send it right over to [email protected]. I’ll throw you in the...
by Roy Furr
I have something really cool for you today. A few months back I got an interview request from Wes Murph. I first met Wes at AWAI a little over a year ago, and caught up with him more recently at The Titans of Direct Response. He’s an incredibly sharp copywriter and...
![Structuring Your Guarantee to Increase Sales and Profits…]()
by Roy Furr
“If you can’t guarantee your product, you shouldn’t be selling it.” I firmly believe it. And I have, for a long time. At my first marketing job, selling IT training, it drove me nuts. The owner wouldn’t guarantee his product. Even though if someone would call in and...
![The death of “beat the control”]()
by Roy Furr
It’s Web Wednesday, and I’m going to take advantage of that to riff on an idea that might at first seem a bit controversial. … The Death of “Beat the Control!” You don’t have to be in the direct response copywriting world for long before you start hearing about “beat...
![The second-best way to become a copywriter…]()
by Roy Furr
It’s Copy Tuesday, and that means we’re going to talk all about copywriting! Today, specifically, how to break into this biz and become a copywriter yourself. If you’re an experienced, working, in-the-trenches copywriter (or a business owner, or anyone else who has no...
![Which side of this email marketing debate are you on?]()
by Roy Furr
Hello and welcome back to Breakthrough Marketing Secrets! After the long Thanksgiving weekend, it’s good to be back. Although I’ll admit I’m a bit of a slow-starter today! There’s something about a nice break that is both relaxing and stressful. Relaxing when you hit...
