It’s about to get nerdy up in here! If you’ll bear with me for a minute while I let my inner etymology nerd out, I think you’ll get a ton of value from this lesson. For one, this essay points to the biggest difference I’ve seen between copy that falls flat, and copy...
I just got a note that apparently hit a hot button with me… I won’t reveal the guy’s name, because I don’t want to publicly embarrass him… But someone contacted me via LinkedIn, asking if my book, The Copywriter’s Guide to Getting Paid, was still relevant today. It...
Even the best copywriters can boost the selling power of their marketing and advertising copy by asking the right question… Yesterday I revealed my Automatic Copywriting process. I explained how you need to write as fast as possible, letting your subconscious or...
Would you like to be able to write better copy, faster? If you’re like anyone who has ever written copy for any reason ever, I’m sure the answer is yes. Now, what if I told you the answer is already floating around in that big gray glob between your ears? Well, it is!...
17 years ago, I started college as a marketing major… It wasn’t because I was excited about marketing at the time. Rather, I graduated high school with no freaking clue what I was going to do with my life. My mom thought I might like marketing and advertising. So I...
Let’s keep the breakthroughs coming! In a minute, I want to share something I read about Elon Musk, and 10X innovation — in digging holes, of all places. But first, a little context. Yesterday, I wrote about how you are what you consume — including, maybe especially,...
Whoa! Yesterday’s essay on The Architecture of A-List Copywriting Skills (which was really just one narrow application of a much deeper/bigger Architecture of Skills model) struck a nerve… Just like I said in the essay, it got a huge open rate because I put “A-List...
It’s about to get heavy… One of the thinkers who influenced me most in early adulthood is a guy named Ken Wilber. What Ken is best known for his is Integral theory. Ken has devoted his whole life to chasing one big problem: If there’s a theoretical model of...
What’s the one magic number in business that — when you get it right — lets you dominate your market? Yesterday, I shared my thoughts on what I’ve called magic numbers. These are the 80/20 of the sports statistics world — the select few statistics that make a...
I need to see the movie Moneyball… I’m not huge on baseball anything. Going to a game is fun, but I like the speed of hockey better. I think the last baseball movie I really liked was Field of Dreams, and I was 7 when that came out. But I think I’d like Moneyball....
Hi, my name is Roy, and this is a cello. In a moment, I’ll share with you what this cello taught me about how to be a better copywriter, and specifically, how I consistently churn out the best possible copy every time I write. But before I can do that, I need to pull...
I’ve come to think very differently about copywriting than the way it is normally taught… I was writing an email earlier today, and I opened it with, “Frankly, I’m puzzled…” Now, any serious student of direct marketing — especially if you’ve studied Dan Kennedy — will...
You’re about to discover an incredible secret about the innermost functioning of the human mind! Bold claim, I know. But hear me out. You know you’ve hit on something good when you can make immediate parallels in multiple unrelated fields… And they ALL serve as...
Niche products are easier to sell than mainstream products — but how do you find the right niche? If you’ve been in marketing for any length of time, you’ve probably been told (or learned the hard way, or both) that the more focused your message is, the easier it is...
January has been “copywriting royalties” month for me… — Just today, one of the most popular articles I ever wrote for AWAI — on royalties and how to get them — was republished in their Golden Thread email newsletter. (Link below, plus more.) — A couple weeks back, I...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
