Drum roll, please!
Here it comes…
My #1 most-watched video of 2021…
… And one of the MOST IMPORTANT LESSONS in all of marketing and advertising…
If you want to be able to scale your business and offers, going to bigger and bigger audiences…
This lesson is exactly how you do it.
Here’s my #1 most popular video from 2021…
Breakthrough Advertising by Eugene Schwartz [One Big Idea]
Okay, so I went even more in-depth in The Golden Key video (#3), when I showed you exactly how to write copy using this model… But this was the most-watched!
Quick recap of the top 5:
#1: Breakthrough Advertising by Eugene Schwartz [One Big Idea]
#2: 7 Dimensions of an Irresistible Offer [from Eugene Schwartz, Jay Abraham, Dan Kennedy]
#3: Message-Market Match: The Golden Key [Eugene Schwartz Market Awareness+Roy Furr Copywriting Formula]
#4: Learn Email Copywriting [simple exercise]
#5: Scientific Advertising by Claude Hopkins [One Big Idea]
Side note: This whole list shows the power of piggy-backing on market celebrities in copy (something I teach in Email Copywriting Prompts and elsewhere). I’m sure it helps with SEO and organic traffic. It also gives me an “in” with people in my audience who don’t know me but may know these marketing Titans. Take this as proof it works!
Yours for bigger breakthroughs,
Roy Furr
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