There’s one fundamental question behind the Unique Selling Proposition…

“Why should I, your perfect prospect, choose to do business with you, over every other option available to me — including solving my problem myself, going with a competitor, or choosing to do nothing at all?”

An effective answer to that is the core of getting your prospect to make that buying decision.  And it can and should be integrated into every marketing and selling message you put out.

However, there’s another level entirely of Unique Selling Proposition.

This is the secret behind the success of Apple and similar brands.  It’s not in a feature list.  It’s not a logical appeal.  In fact, in many cases this Unique Selling Proposition can win even when a feature list or logical appeal puts you in second place.

The secret is in today’s Video Friday issue…

Yours for bigger breakthroughs,

Roy Furr