Breakthrough Marketing Secrets
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How to Test Book or Product Titles Using Google AdWords

How to Test Book or Product Titles Using Google AdWords

It’s time to answer your questions! Remember, every Monday is Mailbox Monday — when I open up the ol’ mailbox to answer YOUR most pressing questions! So…  What’s your single-biggest question about marketing?  Business?  Copywriting?  Selling? Let me know!  First one...
Ad scent: more stench = more cents (and dollars!)

Ad scent: more stench = more cents (and dollars!)

When it comes to advertising success, sometimes little details matter big… For copywriting clients, I’ve traditionally invested most of my time in nailing one really big and important piece of copy.  The sales letter.  And the sales letter takes lots of forms.  An...
Quick tip: this can boost your opt-ins…

Quick tip: this can boost your opt-ins…

I’ve been paying a lot of attention to TRAFFIC recently, and with paid traffic comes an obsession for conversions… If you’re just trying to build a site that attracts a lot of free traffic, or that allows you to post links from social media, time is your biggest...
The #1 Best Selling Story [includes template]

The #1 Best Selling Story [includes template]

“The highest-paid person in the first half of the [21st] century will be the ‘storyteller.’ The value of products will depend on the story they tell.” — Rolf Jensen, from “The Dream Society.” A couple weeks ago — as you probably know — my house was broken into.  In...
Are you building a business, or just another job?

Are you building a business, or just another job?

Before I get to today’s essay — have you given your feedback yet? I sent you a note this morning, asking you to help me help you.  I’ve put together a short (couple minutes) online feedback form. I want to know how I can make what I do more useful, helpful, and...