It’s an argument I’ve had many times… Should you use negativity in your marketing and advertising? I do it a lot (including in some of my biggest winners). Others won’t touch it with a 10-foot pole. So, who’s right? I’ll get to it in a moment. But first, the back...
It’s Monday! That must mean it’s time to open up my ol’ inbox and see where it takes us… And remember, if you would like to have YOUR question answered in an upcoming Mailbox Monday issue… Well, go ahead and send it in to [email protected]. I’m happy to cover questions...
A couple days ago I wrote about the formula I discovered in Russell Brunson’s DotCom Secrets book… Who-What-Why-How. It’s a formula he uses for landing page video scripts, as well as other important first-conversion and lead generation copy. Just a refresher,...
I’ve just spent the last couple hours in intense focus… I’m building out the “welcome mat” or “trip wire” offer for my Story Selling funnel. Quick recap for those who aren’t familiar with the terms, this is my really low-priced entry-level product on the topic. That...
Sometimes the biggest breakthroughs are deceptively simple… … And often, they are ignored for that very reason. I want to call your attention to one of those today. In the hope that if I make a big deal of it, maybe you will understand its power and use it. I’ve...
Heya! I owe you an apology. Usually I’m pretty good about letting you know when I’m not going to run a regular issue of Breakthrough Marketing Secrets, or at least sending a brief note when it won’t be a full essay. Yesterday, I didn’t do that. For those of you in...
I got an email the other day, from a reader. It was about the subject line of one of my emails. He was curious about, “This is still the most valuable thing of mine you can read.” He wanted to know what the open rate of that email was. Presumably, he thought it...
Today, a story of one of the biggest mistakes I made in my early days in marketing… … And a lesson learned, in hindsight — that would make me try to make the same mistake all the more often. Before I started my own business, I worked in marketing at an IT training...
I wrote this essay quite some time ago… I think I’ve republished it through Breakthrough Marketing Secrets at least twice. But it’s been a while. And I’ve been thinking about it a lot recently. I consistently get emails from new readers. After discovering my site,...
I was on Skype late last night with a client down in Australia… He’s one of the top marketers, in terms of results generated, in all of the Southern Hemisphere. He’s literally made clients well over a billion dollars. (He’ll hit two billion soon.) And we were...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
