Breakthrough Marketing Secrets
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One way to cure writer’s block…

One way to cure writer’s block…

I’ve struggled on my latest client project… It’s actually a little behind where I wanted it to be at this point — I initially planned to complete it a couple weeks ago.  But I was missing the mark by just a couple degrees, and so I’ve had multiple rounds of rewrites,...
Manipulative and predatory pricing models…

Manipulative and predatory pricing models…

As marketers, there are many games we play with price… Especially in fields like publishing, where the real cost of delivering our products can be pennies on the dollar compared to the retail price of what we’re selling. This leads to a conundrum. Because we can offer...
The death of time management…

The death of time management…

In the last 100 years or so — especially with the rise of the knowledge worker — the time management industry has exploded… Think about it this way.  When we were all factory line workers (or agrarian workers before that), we didn’t really have to manage time.  On the...
Do those crazy marketing gimmicks work?

Do those crazy marketing gimmicks work?

It’s the return of Mailbox Monday! I hadn’t been getting a lot of questions by email recently.  And so I let Mailbox Monday quietly slip into the “not active” column.  That’s fine.  I can fill five days a week with breakthrough content without a question to answer....