What I’m sharing today is much bigger than marketing… And yet, if you truly take it to heart, it will make you a better marketer. Also, salesperson, businessperson, leader, writer, communicator… And on, and on. It applies to pretty much any skill or capability that...
I’m going to play a harmless little trick on you… I’ll start by giving you a list. This list is not created to be about entrepreneurs. However, I will treat it like it is. Play along with me. I’ll share each item on the list, and a brief reflection. You...
Work is NEVER consistent… There’s too much of it when you’re booked, and not enough of it where you’re not. Alas, that’s the life of an entrepreneur — and especially of the solopreneur or freelance service provider. Trust me — been there, done that, and I hate it,...
Writing a compelling headline for your selling message is as easy as ABC… This applies if you’re writing direct response ads, sales letters, or landing pages that are words on the page… It applies if you’re writing copy for video or audio, even TV and radio… It...
Most copywriters start their projects in the wrong place… It goes back, I think, to the most common “spec” challenge that clients in the 21st century have used to test prospective copywriters before hiring them… The spec challenge goes a little like this: — You (the...
I’m feeling under the weather today, so I’ll opt for a reprint… Unexpectedly, after a good evening last night (a reading celebration for my son’s class, and my best improv class yet!), I spent half the night awake, shivering uncontrollably… And had a 102.6 fever...
“Do you know any good copywriters who have availability right now?” “When is the next open spot on your schedule?” “Can I send you some clients?” “We’re looking for good copywriters — can you introduce me to anybody?” I hear versions of this on a regular basis. And,...
What I’m about to tell you is incredibly simple — but not necessarily easy… So it goes with many great things in life. Actually doing it isn’t that complex. It’s a series of actions you need to take. Or some words that need to come out of your mouth. But the...
Because I announced my Copywriters Intensive this week, I’ve been thinking a lot about the value of 1-on-1 mentorship… And since it’s Video Friday, I thought I’d sit down and have a little discussion about the 3 big ways that mentorship has paid off for me in the...
Let’s commit some sacrilege. First, let’s pay homage. Eugene Schwartz’s book Breakthrough Advertising is UNPARALLELED in its insights into modern marketing. If you don’t have it, if you haven’t read it yet, you’re committing a grave sin of advertising and marketing...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
![“Can I send you clients?” [for copywriters]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2018/05/referrals-1-300x291.jpg)
