Breakthrough Marketing Secrets
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Make money like an Entrepreneur (without risking it all)

Make money like an Entrepreneur (without risking it all)

Do you have what it takes? This is a HUGE challenge for many wanna-be and gonna-be entrepreneurs. Embracing the entrepreneurial mindset — and all that means… So you can start making money like an entrepreneur — instead of an employee. But dealing with the VERY REAL...

Willpower Doesn’t Work by Benjamin Hardy [One Big Idea]

If willpower doesn’t work (to achieve your goals, reach success, etc.) — what does? Well, you’ll have to watch the video to find out.  It’s the one big idea I took away from Willpower Doesn’t Work: Discover the Hidden Keys to Success by Benjamin Hardy. There’s a lot...
I was right (did you listen?)

I was right (did you listen?)

Okay, I’m going to try to not be too cocky, but… I was right. I hope you listened. And heeded my advice. Because reader after reader has emailed me to tell me how right I was — and how they’ve enjoyed tremendous success in getting clients, following my advice. So,...
Freelancers: Delete your website today

Freelancers: Delete your website today

Do you have a website for your freelance copywriting (or other freelance) business? Delete it. No, seriously. Delete it. Unless you have a finely-honed traffic-getting system that’s… — Bringing highly-qualified clients to your website… — Getting them to raise their...
2 big marketing breakthroughs, from the Grand Canyon

2 big marketing breakthroughs, from the Grand Canyon

So, we just got back from the Grand Canyon… If you’ve been wondering where I disappeared to last week, wonder no more. My family and I loaded up our van and headed West… Across Nebraska, through the Colorado Rockies, around Utah (with stops at Arches and lots of other...
Get High-End Copywriting Clients (One Powerful Way To…)

Get High-End Copywriting Clients (One Powerful Way To…)

Today, one of my most powerful methods for landing THE BEST copywriting clients… I’ve used this exact same method many times.  To land many top clients, and to establish myself as a proven and in-demand freelance copywriter. I’ll share one story below, of how I used...
Client-centered sales and marketing

Client-centered sales and marketing

So much of what makes a great salesperson is their perspective… And this applies when you’re selling one-to-one, as a salesperson, as well as one-to-many as a marketer or advertiser. You really have two places you can focus. — You can focus internally, on yourself. —...
Copywriting: If you don’t feel it, kill it…

Copywriting: If you don’t feel it, kill it…

Today, let’s talk about the pain of creativity-for-hire… And then what to do when your writing turns into a hard slog. Our starting point… Copywriting is HARD. Anybody that’s telling you that it isn’t is trying to sell you a magic pill.  And magic pills may be pills,...
Can you be FUNNY and still sell?

Can you be FUNNY and still sell?

Knock, knock… Who’s there? A salesman… GO AWAY! Have you ever tried to be funny as part of a sales message? How did it work for you? Or maybe you’ve heard you’re not supposed to use humor in copy…  And so you’ve stifled every one-liner, pun, or humorous quip that’s...

The 1-Page Marketing Plan by Allan Dib [One Big Idea]

I didn’t want to review this book — and at first I hated it… And yet, The 1-Page Marketing Plan by Allan Dib has nearly 1,000 reviews on Amazon — and the average is 4.8 stars! Was it something wrong with ME? Was it something wrong with THE BOOK? And is there still...