I get so many emails and questions asking about how to get started as a copywriter…
When the person doing the writing…
Clearly… Does NOT… Write… Well.
Sometimes it’s because English is not their primary language.
And sometimes, well, that excuse doesn’t apply.
So today I want to answer their questions!
[Warning: it is a little bit of a rant.]
Yours for bigger breakthroughs,
PS: This isn’t just about what you might think of as under-writing. When I started copywriting, I had to unlearn my over-written academic style. Because academic writing SUCKS as copy. I talk about that, too.
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