Is selling evil?

Is it moral?  Is it ethical?  What’s your take?

Today’s video issue of Breakthrough Marketing Secrets addresses the question head-on.

I got the question from a subscriber.

And if you’ve been a subscriber for long enough, you probably know my answer.  But I don’t know if you’ll be surprised at just how far I take it.

Here’s the question…

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Roy,

I’m a newbie at copywriting. In fact, I haven’t even written a piece of copy yet for a client… because I don’t have any. But that aside, the main reason why I haven’t started is because of a “moralistic” uncertainty.

I guess what I want to know is if there is anyway to use what I’ve learned, to be of benefit to people in a meaningful way.

One that doesn’t feel like I’m manipulating people into buying a useless product or unnecessary service.

Or a niche that doesn’t need to resort to that kind of copy and actually delivers honest value to their respected customers.

Thanks,

Sasha

PS: I did read one of your Blog posts titled, “Lies, Manipulation, and the Ethics of Copywriting,” which I found to be beneficial to part of my woes.  Anything likened to that would be great at setting my soul at ease.

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Watch today’s video now for my answer.

Yours for bigger breakthroughs,

Roy Furr