What’s the smallest bit of marketing strategy that makes this biggest amount of contribution to your results?

That’s the One Big Idea I share in today’s video, about Perry Marshall’s book, 80/20 Sales and Marketing.

NOTE: That’s an affiliate link direct to Perry’s site, where he has an exclusive offer for you to get the book for ONE CENT plus shipping and handling.  Plus he includes a bunch of exclusive bonuses.  Yeah, I get paid if you buy it, but I’m recommending the book because I continue to find it useful years after buying it, and in fact only made the video about it today because it was already on my desk, being referenced for the One Big Idea.

Oh yeah, and I have a PERSONAL story about Perry at the end of the video.

Enjoy today’s video.

Yours for bigger breakthroughs,

Roy Furr

PS: The book is also available through Amazon and Audible if you’d prefer, including with an Audible free trial.