Breakthrough Advertising by Eugene Schwartz – One big idea [video]

Here’s a new approach to Video Friday…

This lesson may be familiar to you, but it’s worth revisiting.

It’s THE most important, transformational, and BREAKTHROUGH big idea in Eugene Schwartz’s classic book, Breakthrough Advertising.

After you watch the video, make sure to leave your comments on whether you like this “one big idea” format, sharing my biggest takeaways from books on marketing, copywriting, selling, advertising, business-building, and more.

Yours for bigger breakthroughs,

Roy Furr

"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely.
It's the easiest way to become "untouchable" in your field.
Watch this 4:17 video now to learn the secret.

What Is Breakthrough Marketing Secrets?

Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.

In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.

He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.

Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...

Showing YOU how to use them and profit!

Breakthrough Marketing Secrets
will soon be deleted from the internet.

After 10+ years, 2 million+ words of content, and 1,000+ videos, it’s time to move on.

What?! Roy Furr has a Substack now?

Breakthrough Advertising by Eugene Schwartz – One big idea [video]

What Is Breakthrough Marketing Secrets?

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