Today’s Video Friday issue includes a mistake…

Well, not quite a mistake.  But it does involve a risk I took that kinda upset my boss at the time.

That said, it was a smart risk to take.  And it paid off at least well enough that it didn’t earn me a spot in the Marketing Hall of Shame.

I share that story — plus a couple others — to make a point.

Most of my biggest successes and breakthroughs have come through calculated risks.

And this has deep roots in direct marketing — all the way back to Claude Hopkins and Scientific Advertising…

Here’s the video…

Yours for bigger breakthroughs,

Roy Furr